@misc{Brandner2019,
  author    = {Annika Brandner},
  title     = {Entrepreneurial Marketing - Aktueller Stand der Forschung und innovative Ans{\"a}tze},
  institution = {Institut f{\"u}r Management},
  type      = {bachelorthesis},
  pages     = {ix, 103},
  year        = {2019},
}