TY - THES A1 - Weiler, Markus T1 - Antecedents of user acceptance towards weblogs N2 - The thesis develops and evaluates a hypothetical model of the factors that influence user acceptance of weblog technology. Previous acceptance studies are reviewed, and the various models employed are discussed. The eventual model is based on the technology acceptance model (TAM) by Davis et al. It conceptualizes and operationalizes a quantitative survey conducted by means of an online questionnaire, strictly from a user perspective. Finally, it is tested and validated by applying methods of data analysis. KW - Web log KW - Bedarfsforschung KW - Weblog KW - Akzeptanz KW - Blog marketing Y1 - 2007 UR - https://kola.opus.hbz-nrw.de/frontdoor/index/index/docId/170 UR - https://nbn-resolving.org/urn:nbn:de:kola-1704 ER -