@misc{Heller2016,
  author    = {Dominik Heller},
  title     = {Web analytics: functions, KPIs and reports in SMEs},
  institution = {Institut f{\"u}r Wirtschafts- und Verwaltungsinformatik},
  type      = {bachelorthesis},
  pages     = {xii, 96},
  year        = {2016},
}