@misc{Kirsten2022,
  author    = {Niklas Kirsten},
  title     = {Kommunikation via Fotos – Selbstdarstellung und Vermarktung von professionellen Fu{\"s}ballprofis auf Instagram am Beispiel des FC Bayern M{\"u}nchen},
  editor    = {Harald F.O. von Korflesch and Kornelia van der Beek},
  volume    = {2022},
  number    = {22-001},
  issn      = {2701-5076},
  institution = {Institut f{\"u}r Management},
  series    = {ZIFET working paper series},
  number    = {22-001},
  type      = {periodicalpart},
  pages     = {V, 92},
  year        = {2022},
}