TY - GEN A1 - Magnus, Sebastian A1 - Maron, Markus T1 - An empirical study to evaluate the location of advertisement panels by using a mobile marketing tool N2 - The efficiency of marketing campaigns is a precondition for business success. This paper discusses a technique to transfer advertisement content vie Bluetooth technology and collects market research information at the same time. Conventional advertisement media were enhanced by devices to automatically measure the number, distance, frequency and exposure time of passersby, making information available to evaluate both the wireless media as well as the location in general. This paper presents a study analyzing these data. A cryptographic one-way function protects privacy during data acquisition. T3 - Arbeitsberichte, FB Informatik - 2009,13 KW - Werbung KW - Bluetooth Y1 - 2009 UR - https://kola.opus.hbz-nrw.de/frontdoor/index/index/docId/339 UR - https://nbn-resolving.org/urn:nbn:de:kola-3395 ER -