Strategies for Technology Entrepreneurs Penetrating into Vietnam Financial Market

  • FinTech is deemed to be an underexplored phenomenon even in academic and real environments. Among (1) “Sustainable FinTech” – the application of information technology as innovation in established financial services providers’ business operation; and (2) “Disruptive FinTech” – the provision of financial products and services by non-incumbents which in most cases are information technology entrepreneurs, the former receives more attention. In order to contribute to Disruptive FinTech category, the thesis strive to examine Entrepreneurial Strategy framework applied for technology players taking part in Vietnam financial market.

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Author:To Linh Ngo
Referee:Harald Von Korflesch
Advisor:Harald Von Korflesch, Christoph Jöcker
Document Type:Master's Thesis
Date of completion:2023/03/28
Date of publication:2023/03/29
Publishing institution:Universität Koblenz, Universitätsbibliothek
Granting institution:Universität Koblenz, Fachbereich 4
Release Date:2023/03/29
Number of pages:100
Institutes:Fachbereich 4 / Institut für Management
Licence (German):License LogoEs gilt das deutsche Urheberrecht: § 53 UrhG