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Antecedents of user acceptance towards weblogs

  • The thesis develops and evaluates a hypothetical model of the factors that influence user acceptance of weblog technology. Previous acceptance studies are reviewed, and the various models employed are discussed. The eventual model is based on the technology acceptance model (TAM) by Davis et al. It conceptualizes and operationalizes a quantitative survey conducted by means of an online questionnaire, strictly from a user perspective. Finally, it is tested and validated by applying methods of data analysis.

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Author:Markus Weiler
Subtitle (English):a theoretical framework and empirical study
Referee:Thomas Kilian, Gianfranco Walsh
Advisor:Thomas Kilian
Document Type:Master's Thesis
Date of completion:2007/11/30
Date of publication:2007/11/30
Publishing institution:Universität Koblenz-Landau, Campus Koblenz, Universitätsbibliothek
Granting institution:Universität Koblenz, Fachbereich 4
Release Date:2007/11/30
Tag:Akzeptanz; Blog marketing; Weblog
GND Keyword:Bedarfsforschung; Web log
Number of pages:V, 125
Institutes:Fachbereich 4 / Institut für Management
Dewey Decimal Classification:0 Informatik, Informationswissenschaft, allgemeine Werke / 00 Informatik, Wissen, Systeme / 004 Datenverarbeitung; Informatik
Licence (German):License LogoEs gilt das deutsche Urheberrecht: § 53 UrhG