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Willingness to pay and willingness to accept on a two-sided platform - The use case of DoBeeDo

  • It is widely known that especially for technology-based start-ups, entrepreneurs need to set up the boundaries of the business and define the product/service to offer in order to minimize the risk of failure. The goal of this thesis is to not only emphasize the importance of the business model development and evaluation but also show an example customer validation process for an emerging start-up named DoBeeDo, which is a mobile app operating on a two-sided market. During the process of customer validation a survey has been conducted to evaluate the interest of the target groups as well as the fit of their expectations using the Willingness to Pay and Willingness to Accept measures. The paper includes an analysis and evaluation of the gathered results and assesses whether the execution of the Customer Development Model can be continued.

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Author:Abed Naseri Douraki
Referee:Mario Schaarschmidt, Sonja Christ-Brendemühl
Advisor:Mario Schaarschmidt
Document Type:Master's Thesis
Date of completion:2019/07/08
Date of publication:2019/07/09
Publishing institution:Universität Koblenz, Universitätsbibliothek
Granting institution:Universität Koblenz, Fachbereich 4
Date of final exam:2019/09/01
Release Date:2019/07/09
Number of pages:xv, 94
Institutes:Fachbereich 4 / Institut für Management
Licence (German):License LogoEs gilt das deutsche Urheberrecht: § 53 UrhG