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The impacts of Digital Transformation on retail banking operations: The case of Military Bank of Vietnam

  • Digital transformation is a prevailing trend in the world, especially in dynamic Asia. Vietnam has recorded remarkable changes in the economy as domestic enterprises have made new strides in the digital transformation process. MB Bank, one of the prestigious financial groups in Vietnam, also takes advantage of digital transformation to have the opportunity to break through to become a large-scale technology enterprise with many factors such as improving customer experience, increasing customer base and increasing customer satisfaction. enhance competitiveness, build trust and loyalty for customers. However, in the process of converting MB, there are also many challenges that require banks to have appropriate policies to handle. It can be said that MB Bank is a typical case study of digital transformation in the banking sector in Vietnam.

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  • 217203751_THI LE QUYEN NGUYEN_thesis final.pdf

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Author:Thi Le Quyen Nguyen
Referee:Harald Von Korflesch
Advisor:Harald Von Korflesch, Christoph Jöcker
Document Type:Master's Thesis
Date of completion:2023/03/29
Date of publication:2023/03/29
Publishing institution:Universität Koblenz, Universitätsbibliothek
Granting institution:Universität Koblenz, Fachbereich 4
Release Date:2023/03/29
Number of pages:57
Institutes:Fachbereich 4 / Institut für Management
Licence (German):License LogoEs gilt das deutsche Urheberrecht: § 53 UrhG