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Digital Transformation Maturity of Vietnam Aviation Industry: The Effect of Organizational Readiness

  • The paper studies the digital transformation maturity in the context of the aviation industry in Vietnam. Digital transformation can mean enhancing existing processes, finding new opportunities within existing business domains, or finding new opportunities outside existing business domains. In the era of post Covid-19, digital transformation will play a vital role in the recovery with the support from digital technology to leverage the communication and implementation of new projects or changes. Digital transformation and digital transformation maturity sometimes are used indistinguishing, but they are two different definitions. This paper will further explain the differences and will apply digital transformation maturity as a scale for the digital transformation in the report. Due to the lack of experiment in the relationship between digital transformation maturity and the organizational readiness, the study will explore four components of organizational readiness, including digital leadership, digital culture, digital capabilities, and digital partnering.

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Author:Hong Tien Giang
Referee:Harald Von Korflesch
Advisor:Harald Von Korflesch, Christoph Jöcker
Document Type:Master's Thesis
Date of completion:2023/03/28
Date of publication:2023/03/29
Publishing institution:Universität Koblenz, Universitätsbibliothek
Granting institution:Universität Koblenz, Fachbereich 4
Release Date:2023/03/29
Number of pages:81
Institutes:Fachbereich 4 / Institut für Management
Licence (German):License LogoEs gilt das deutsche Urheberrecht: § 53 UrhG