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Categorising Social Media Business Risks

  • The aim of this paper is to identify and understand the risks and issues companies are experiencing from the business use of social media and to develop a framework for describing and categorising those social media risks. The goal is to contribute to the evolving theorisation of social media risk and to provide a foundation for the further development of social media risk management strategies and processes. The study findings identify thirty risk types organised into five categories (technical, human, content, compliance and reputational). A risk-chain is used to illustrate the complex interrelated, multi-stakeholder nature of these risks and directions for future work are identified.

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Author:Verena Hausmann, Susan P. Williams
Series (Volume no.):Arbeitsberichte, FB Informatik (2014,4)
Document Type:Part of Periodical
Date of completion:2014/12/10
Date of publication:2014/12/10
Publishing institution:Universität Koblenz-Landau, Campus Koblenz, Universitätsbibliothek
Release Date:2014/12/10
Tag:categorisation; classification; governance; risk; social media
Number of pages:16
Institutes:Fachbereich 4 / Fachbereich 4
Fachbereich 4 / Institut für Wirtschafts- und Verwaltungsinformatik
Dewey Decimal Classification:0 Informatik, Informationswissenschaft, allgemeine Werke / 00 Informatik, Wissen, Systeme / 004 Datenverarbeitung; Informatik
Licence (German):License LogoEs gilt das deutsche Urheberrecht: § 53 UrhG