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Antecedents of user acceptance towards weblogs
- The thesis develops and evaluates a hypothetical model of the factors that influence user acceptance of weblog technology. Previous acceptance studies are reviewed, and the various models employed are discussed. The eventual model is based on the technology acceptance model (TAM) by Davis et al. It conceptualizes and operationalizes a quantitative survey conducted by means of an online questionnaire, strictly from a user perspective. Finally, it is tested and validated by applying methods of data analysis.
| Author: | Markus Weiler |
|---|---|
| URN: | urn:nbn:de:kola-1704 |
| Subtitle (English): | a theoretical framework and empirical study |
| Referee: | Thomas Kilian, Gianfranco Walsh |
| Advisor: | Thomas Kilian |
| Document Type: | Master's Thesis |
| Language: | English |
| Date of completion: | 2007/11/30 |
| Date of publication: | 2007/11/30 |
| Publishing institution: | Universität Koblenz-Landau, Campus Koblenz, Universitätsbibliothek |
| Granting institution: | Universität Koblenz, Fachbereich 4 |
| Release Date: | 2007/11/30 |
| Tag: | Akzeptanz; Blog marketing; Weblog |
| GND Keyword: | Bedarfsforschung; Web log |
| Number of pages: | V, 125 |
| Institutes: | Fachbereich 4 / Institut für Management |
| Dewey Decimal Classification: | 0 Informatik, Informationswissenschaft, allgemeine Werke / 00 Informatik, Wissen, Systeme / 004 Datenverarbeitung; Informatik |
| Licence (German): |  Es gilt das deutsche Urheberrecht: § 53 UrhG |
