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What impedes Consumers’ Delivery Drone Service Adoption?

  • Despite widespread plans of big companies like Amazon and Google to develop unmanned delivery drones, scholarly research in this field is scarce, especially in the information systems field. From technical and legal perspectives, drone delivery in last-mile scenarios is in a quite mature state. However, estimates of user acceptance are varying between high skepticism and exaggerated optimism. This research follows a mixed method approach consisting both qualitative and quantitative research, to identify and test determinants of consumer delivery drone service adoption. The qualitative part rests on ten interviews among average consumers, who use delivery services on a regular basis. Insights gained from the qualitative part were used to develop an online survey and to assess the influence of associated risks on adoption intentions. The quantitative results show that especially financial and physical risks impede drone delivery service adoption. Delivery companies who are currently thinking about providing a delivery drone service may find these results useful when evaluating usage behaviors in the future market for delivery drones.

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Metadaten
Author:Marius Knobloch, Mario Schaarschmidt
URN:urn:nbn:de:kola-20700
Subtitle (English):A Risk Perspective
Series (Volume no.):Arbeitsberichte, FB Informatik (2020,1)
Document Type:Part of Periodical
Language:English
Date of completion:2020/06/10
Date of publication:2020/06/10
Publishing institution:Universität Koblenz-Landau, Universitätsbibliothek
Corporative Author:Institut für Management
Release Date:2020/06/10
Tag:Mixed method; delivery drone; drone; risks; technology acceptance model
Volume (for the year ...):2020
Issue / no.:Nr. 1
Number of pages:18
Institutes:Fachbereich 4
Fachbereich 4 / Institut für Management
Licence (German):License LogoEs gilt das deutsche Urheberrecht: § 53 UrhG