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Social networking platforms as creativity fostering systems: research model and exploratory study

  • Social networking platforms are enabling users to create their own content, share this content with anyone they invite and organize connections with existing or new online contacts. Within these electronic environments users voluntarily add comments on virtual boards, distribute their search results or add information about their expertise areas to their social networking profiles and thereby share it with acquaintances, friends and increasingly even with colleagues in the corporate world. As a result, it is most likely that the underlying knowledge sharing processes result in many new and creative ideas. The objective of our research therefore is to understand if and how social social networking platforms can enforce creativity. In addition, we look at how these processes could be embedded within the organizational structures that influence innovative knowledge sharing behavior. The basis for our research is a framework which focuses on the relations between intrinsic motivation, creativity and social networking platforms. First results of our empirical investigation of a social software platform called "StudiVZ.net" proved that our two propositions are valid.

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Author:Mario Schaarschmidt, Harald F. O. von Korflesch
Series (Volume no.):Arbeitsberichte, FB Informatik (2008,9)
Document Type:Part of Periodical
Date of completion:2008/07/24
Date of publication:2008/07/24
Publishing institution:Universität Koblenz-Landau, Campus Koblenz, Universitätsbibliothek
Release Date:2008/07/24
Tag:Creativity; Knowledge Sharing; Social Networking Platforms
Number of pages:18
Institutes:Fachbereich 4 / Fachbereich 4
Fachbereich 4 / Institut für Management
Dewey Decimal Classification:0 Informatik, Informationswissenschaft, allgemeine Werke / 00 Informatik, Wissen, Systeme / 004 Datenverarbeitung; Informatik
Licence (German):License LogoEs gilt das deutsche Urheberrecht: § 53 UrhG