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An empirical study to evaluate the location of advertisement panels by using a mobile marketing tool

  • The efficiency of marketing campaigns is a precondition for business success. This paper discusses a technique to transfer advertisement content vie Bluetooth technology and collects market research information at the same time. Conventional advertisement media were enhanced by devices to automatically measure the number, distance, frequency and exposure time of passersby, making information available to evaluate both the wireless media as well as the location in general. This paper presents a study analyzing these data. A cryptographic one-way function protects privacy during data acquisition.

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Metadaten
Author:Sebastian Magnus, Markus Maron
URN:urn:nbn:de:kola-3395
Series (Volume no.):Arbeitsberichte, FB Informatik (2009,13)
Document Type:Part of Periodical
Language:English
Date of completion:2009/09/18
Date of publication:2009/09/18
Publishing institution:Universität Koblenz-Landau, Universitätsbibliothek
Release Date:2009/09/18
Tag:Bluetooth; Werbung
Number of pages:11
Institutes:Fachbereich 4 / Fachbereich 4
Fachbereich 4 / Institut für Informatik
Dewey Decimal Classification:0 Informatik, Informationswissenschaft, allgemeine Werke / 00 Informatik, Wissen, Systeme / 004 Datenverarbeitung; Informatik
Licence (German):License LogoEs gilt das deutsche Urheberrecht: § 53 UrhG