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With the increasing importance and urgency of climate change, companies are challenged to contribute to sustainable development, especially by younger generations. However, existing corporate contributions have been criticized as insufficient, which could be particularly caused by a lack of employee engagement in corporate sustainability. In this context, gamification has been proposed and increasingly investigated in recent years as a promising, innovative tool to motivate sustainable employee behaviors in the workplace. However, there are few studies and applicable gamification solutions that address more than one specific sustainability issue and thus take a holistic perspective on sustainable behaviors in the workplace. Moreover, previous research lacks a comprehensive understanding of how different gamification elements elicit specific psychological effects, how these manifest in behavioral changes, and how these, in turn, cumulatively result in measurable corporate outcomes. The path from gamification as ”input” to corporate sustainability as ”output” thus remains unexplored.
This dissertation fills this gap by conceptualizing, designing, and evaluating a holistic gamified intervention that supports employees in various sustainable behaviors in their daily activities. The project uses a design science research approach that closely involves employees in the incremental development of the solution. As part of the iterative design process, this dissertation presents six studies to extend the theoretical understanding of gamification for sustainable employee behaviors. First, a comprehensive review of existing research on gamification for sustainable employee behavior is provided, analyzing gamification designs and results of previous studies and outlining an agenda for further research (Study 1). Theoretical foundations of research on gamification, serious games, and game-based learning (Study 2) and empirical design principles for gamification and persuasive systems (Study 3) are then systematically reviewed as a basis for the successful design of gamified applications. Subsequently, empirical studies explore employees’ motivations for sustainable behavior and illuminate their expectations for design features (Study 4), and identify contextual challenges and design dilemmas when implementing gamification in an organizational context (Study 5). Finally, a quantitative field study (Study 6) explores how different gamification designs influence sustainable employee behavior and corporate sustainability in organizations. Based on the findings, this dissertation presents a comprehensive framework of gamification for sustainable employee behavior that incorporates design, individual behavior, and organizational perspectives. Finally, building on these insights, it provides practical recommendations for designing gamification to encourage sustainable employee behavior at work.
These proceedings contain 6 papers presented at the 1st Interdisciplinary Conference on Gamification and Entrepreneurship (StartPlay) 2022. The conference was held at the University of Koblenz-Landau in Koblenz, Germany, on August 05-06, 2022.
Game-Balance Simulation as a Tool for the Evaluation of
Systematically Designed Gamification Strategies
Authors: David Kessing, Manuel Löwer
A Canvas Framework for Gameful Design Concepts
Authors: Max Höllen, Thomas Voit
Gamified Sustainable Entrepreneurship Education –
A digital Educational Escape Room for economy classes
in German High Schools
Authors: Jürgen Frentz, Marie Tuchscherer, Claudia Wiepcke
Playing Positive Psychology: The Development of a
Positive-Psychological Board Game for Team Building
Authors: Leonie Kloep, Anna-Lena Helten, Corinna Peifer
Gamification Design for Goal Activation and Goal Striving
in Digital Marketing and Innovation Management
Authors: Jenny V. Bittner, Christian Wellmann
Gamification of Assembly Routines: Planned User Study
Evaluating a Level System with Customized Feedback
Elements
Authors: Jessica Ulmer, Sebastian Braun, Jörg Wollert
During the last couple of years the extension of the internet into the real world, also referred to as the Internet of Things (IoT), was positively affected by an ongoing digitalization (Mattern and Floerkemeier, 2010; Evans, 2013). Furthermore, one of the most active IoT domains is the personal health ecosystem (Steele and Clarke, 2013). However, this thesis proposes a gamification framework which is supported and enabled by IoT to bring personal health and IoT together in the context of health-insurances. By examining gamification approaches and identifying the role of IoT in such, a conceptual model of a gamification approach was created which indicates where and how IoT is ap-plicable to it. Hence, IoT acts as enabler and furthermore as enhancer of gamified activities. Especial-ly the necessity of wearable devices was highlighted. A stakeholder analysis shed light on respective benefits which concluded in the outcome, that IoT enabled two paradigm shifts for both, the insur-ance and their customer. While taking the results of the examination and the stakeholder analysis as input, the previously made insights were used to develop an IoT supported gamification framework. The framework includes a multi-level structure which is meant to guide through the process of creat-ing an approach but also to analyze already existing approaches. Additionally, the developed frame-work was instantiated based on the application Pokémon Go to identify occurring issues and explain why it failed to retain their customer in the long term. The thesis provides a foundation on which fur-ther context related research can be orientated.