Social media provides a powerful way for people to share opinions and sentiments about a specific topic, allowing others to benefit from these thoughts and feelings. This procedure generates a huge amount of unstructured data, such as texts, images, and references that are constantly increasing through daily comments to related discussions. However, the vast amount of unstructured data presents risks to the information-extraction process, and so decision making becomes highly challenging. This is because data overload may cause the loss of useful data due to its inappropriate presentation and its accumulation. To this extent, this thesis contributed to the field of analyzing and detecting feelings in images and texts. And that by extracting the feelings and opinions hidden in a huge collection of image data and texts on social networks After that, these feelings are classified into positive, negative, or neutral, according to the features of the classified data. The process of extracting these feelings greatly helps in decision-making processes on various topics as will be explained in the first chapter of the thesis. A system has been built that can classify the feelings inherent in the images and texts on social media sites, such as people’s opinions about products and companies, personal posts, and general messages. This thesis begins by introducing a new method of reducing the dimension of text data based on data-mining approaches and then examines the sentiment based on neural and deep neural network classification algorithms. Subsequently, in contrast to sentiment analysis research in text datasets, we examine sentiment expression and polarity classification within and across image datasets by building deep neural networks based on the attention mechanism.