Die zunehmende Digitalisierung des Alltags und die damit verbundene omnipräsente Datengenerierung bieten für Unternehmen und insbesondere Marketingabteilungen die Chance, Informationen in bisher ungekannter Fülle über ihre Kunden und Produkte zu erhalten. Die Gewinnung solcher Informationen aus riesigen Datenmengen, die durch neue Technologien ermöglicht wird, hat sich dabei unter dem Begriff Big Data etabliert. Die vorliegende Arbeit analysiert diese Entwicklung im Hinblick auf das Potenzial für die unternehmerische Disziplin des Marketings. Dazu werden die theoretischen Grundlagen des Einsatzes von Big Data im Marketing identifiziert und daraus Anwendungsfelder und Best-Practice-Lösungen abgeleitet. Die Untersuchung basiert auf einer Literaturanalyse zu dem Thema Big Data Marketing, welche neben verschiedenen Studien und Befragungen auch Expertenmeinungen und Zukunftsprognosen einschließt. Die Literatur wird dabei zunächst auf die theoretischen Grundlagen des Konstrukts Big Data analysiert. Anschließend wird die Eignung von Big Data Lösungen für den Einsatz in Unternehmen geprüft, bevor die Anwendung im Bereich des Marketings konkretisiert und analysiert wird. Es wurde dabei festgestellt, dass anhand der theoretischen Aspekte von Big Data eine starke Eignung für den Einsatz im Rahmen des Marketings besteht. Diese zeichnet sich vor allem durch die detaillierten Informationen über Verhaltensmuster von Kunden und ihre Kaufentscheidungen aus. Weiterhin wurden potenzielle Anwendungsfelder identifiziert, welche besonders im Bereich der Kundenorientierung und der Marktforschung liegen. Im Hinblick auf Best-Practice-Lösungen konnte ein grober Leitfaden für die Integration von Big Data in die Unternehmensorganisation entwickelt werden. Abschließend wurde festgehalten, dass das Thema Big Data eine hohe Relevanz für das Marketing aufweist und dies in der Zukunft maßgeblich mitbestimmen wird.

In this thesis we present an approach to track a RGB-D camera in 6DOF andconstruct 3D maps. We first acquire, register and synchronize RGB and depth images. After preprocessing we extract FAST features and match them between two consecutive frames. By depth projection we regain the z-value for the inlier correspondences. Afterwards we estimate the camera motion by 3D point set alignment between the correspondence set using least-squares. This local motion estimate is incrementally applied to a global transformation. Additionally wernpresent methods to build maps based on point cloud data acquired by a RGB-D camera. For map creation we use the OctoMap framework and optionally create a colored point cloud map. The system is evaluated with the widespread RGB-D benchmark.

In current research of the autonomous mobile robots, path planning is still a very important issue. This master's thesis deals with various path planning algorithms for the navigation of such mobile systems. This is not only to determine a collision-free trajectory from one point to another. The path should still be optimal and comply with all vehicle-given constraints. Especially the autonomous driving in an unknown and dynamic environment poses a major challenge, because a closed-loop control is necessary and thus a certain dynamic of the planner is demanded. In this paper, two types of algorithms are presented. First, the path planner, based on A*, which is a common graph search algorithm: A*, Anytime Repairing A*, Lifelong Planning A*, D* Lite, Field D*, hybrid A*. Second, the algorithms which are based on the probabilistic planning algorithm Rapidly-exploring Random Tree (Rapidly-exploring Random Tree, RRT*, Lifelong Planning RRT*), as well as some extensions and heuristics. In addition, methods for collision avoidance and path smoothing are presented. Finally, these different algorithms are evaluated and compared with each other.

This master- thesis investigates the topic of intercultural web design. Two websites from different countries are exemplarily compared. On the basis of cultural dimensions, cultural differences are presented on each respective website. The analysis particularly focuses on how detailed the respective website-designer and -operator regards their users" cultural differences and the creation of a cross-cultural web design. The analysis illustrates which cultural - and particularly intercultural - aspects of countries were taken into consideration in the design of the web sites. The investigation led to the conclusion that their implementation was not consequently executed for all web sites. Hence, this thesis offers suggestions for the improvement of aspects which are most important in intercultural web design.

The increasing, anthropogenic demand for chemicals has created large environmental problems with repercussions for the health of the environment, especially aquatic ecosystems. As a result, the awareness of the public and decision makers on the risks from chemical pollution has increased over the past half-century, prompting a large number of studies in the field of ecological toxicology (ecotoxicology). However, the majority of ecotoxicological studies are laboratory based, and the few studies extrapolating toxicological effects in the field are limited to local and regional levels. Chemical risk assessment on large spatial scales remains largely unexplored, and therefore, the potential large-scale effects of chemicals may be overlooked. To answer ecotoxicological questions, multidisciplinary approaches that transcend classical chemical and toxicological concepts are required. For instance, the current models for toxicity predictions - which are mainly based on the prediction of toxicity for a single compound and species - can be expanded to simultaneously predict the toxicity for different species and compounds. This can be done by integrating chemical concepts such as the physicochemical properties of the compounds with evolutionary concepts such as the similarity of species. This thesis introduces new, multidisciplinary tools for chemical risk assessments, and presents for the first time a chemical risk assessment on the continental scale. After a brief introduction of the main concepts and objectives of the studies, this thesis starts by presenting a new method for assessing the physiological sensitivity of macroinvertebrate species to heavy metals (Chapter 2). To compare the sensitivity of species to different heavy metals, toxicity data were standardized to account for the different laboratory conditions. These rankings were not significantly different for different heavy metals, allowing the aggregation of physiological sensitivity into a single ranking. Furthermore, the toxicological data for macroinvertebrates were used as input data to develop and validate prediction models for heavy metal toxicity, which are currently lacking for a wide array of species (Chapter 3). Apart from the toxicity data, the phylogenetic information of species (evolutionary relationships among species) and the physicochemical parameters for heavy metals were used. The constructed models had a good explanatory power for the acute sensitivity of species to heavy metals with the majority of the explained variance attributed to phylogeny. Therefore, the integration of evolutionary concepts (relatedness and similarity of species) with the chemical parameters used in ecotoxicology improved prediction models for species lacking experimental toxicity data. The ultimate goal of the prediction models developed in this thesis is to provide accurate predictions of toxicity for a wide range of species and chemicals, which is a crucial prerequisite for conducting chemical risk assessment. The latter was conducted for the first time on the continental scale (Chapter 4), by making use of a dataset of 4,000 sites distributed throughout 27 European countries and 91 respective river basins. Organic chemicals were likely to exert acute risks for one in seven sites analyzed, while chronic risk was prominent for almost half of the sites. The calculated risks are potentially underestimated by the limited number of chemicals that are routinely analyzed in monitoring programmes, and a series of other uncertainties related with the limit of quantification, the presence of mixtures, or the potential for sublethal effects not covered by direct toxicity. Furthermore, chemical risk was related to agricultural and urban areas in the upstream catchments. The analysis of ecological data indicated chemical impacts on the ecological status of the river systems; however, it is difficult to discriminate the effects of chemical pollution from other stressors that river systems are exposed to. To test the hypothesis of multiple stressors, and investigate the relative importance of organic toxicants, a dataset for German streams is used in chapter 5. In that study, the risk from abiotic (habitat degradation, organic chemicals, and nutrients enrichment) and biotic stressors (invasive species) was investigated. The results indicated that more than one stressor influenced almost all sites. Stream size and ecoregions influenced the distribution of risks, e.g., the risks for habitat degradation, organic chemicals and invasive species increased with the stream size; whereas organic chemicals and nutrients were more likely to influence lowland streams. In order to successfully mitigate the effects of pollutants in river systems, co-occurrence of stressors has to be considered. Overall, to successfully apply integrated water management strategies, a framework involving multiple environmental stressors on large spatial scales is necessary. Furthermore, to properly address the current research needs in ecotoxicology, a multidisciplinary approach is necessary which integrates fields such as, toxicology, ecology, chemistry and evolutionary biology.