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  • Schaarschmidt, Mario (3) (remove)

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  • 2008 (1)
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  • 2020 (1)

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  • Part of Periodical (3) (remove)

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  • English (3) (remove)

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  • Amazon Mechanical Turks (1)
  • Creativity (1)
  • Crowdsourcing (1)
  • Knowledge Sharing (1)
  • Mixed method (1)
  • Social Networking Platforms (1)
  • Survey Research (1)
  • Word-of-Mouth (1)
  • delivery drone (1)
  • drone (1)
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  • Institut für Management (3) (remove)

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What impedes Consumers’ Delivery Drone Service Adoption? (2020)
Knobloch, Marius ; Schaarschmidt, Mario
Despite widespread plans of big companies like Amazon and Google to develop unmanned delivery drones, scholarly research in this field is scarce, especially in the information systems field. From technical and legal perspectives, drone delivery in last-mile scenarios is in a quite mature state. However, estimates of user acceptance are varying between high skepticism and exaggerated optimism. This research follows a mixed method approach consisting both qualitative and quantitative research, to identify and test determinants of consumer delivery drone service adoption. The qualitative part rests on ten interviews among average consumers, who use delivery services on a regular basis. Insights gained from the qualitative part were used to develop an online survey and to assess the influence of associated risks on adoption intentions. The quantitative results show that especially financial and physical risks impede drone delivery service adoption. Delivery companies who are currently thinking about providing a delivery drone service may find these results useful when evaluating usage behaviors in the future market for delivery drones.
Crowdsourcing for Survey Research : where Amazon Mechanical Turks deviates from conventional survey methods (2015)
Schaarschmidt, Mario ; Ivens, Stefan ; Homscheid, Dirk ; Bilo, Pascal
Information systems research has started to use crowdsourcing platforms such as Amazon Mechanical Turks (MTurk) for scientific research, recently. In particular, MTurk provides a scalable, cheap work-force that can also be used as a pool of potential respondents for online survey research. In light of the increasing use of crowdsourcing platforms for survey research, the authors aim to contribute to the understanding of its appropriate usage. Therefore, they assess if samples drawn from MTurk deviate from those drawn via conventional online surveys (COS) in terms of answers in relation to relevant e-commerce variables and test the data in a nomological network for assessing differences in effects. The authors compare responses from 138 MTurk workers with those of 150 German shoppers recruited via COS. The findings indicate, inter alia, that MTurk workers tend to exhibit more positive word-of mouth, perceived risk, customer orientation and commitment to the focal company. The authors discuss the study- results, point to limitations, and provide avenues for further research.
Social networking platforms as creativity fostering systems: research model and exploratory study (2008)
Schaarschmidt, Mario ; Korflesch, Harald F. O. von
Social networking platforms are enabling users to create their own content, share this content with anyone they invite and organize connections with existing or new online contacts. Within these electronic environments users voluntarily add comments on virtual boards, distribute their search results or add information about their expertise areas to their social networking profiles and thereby share it with acquaintances, friends and increasingly even with colleagues in the corporate world. As a result, it is most likely that the underlying knowledge sharing processes result in many new and creative ideas. The objective of our research therefore is to understand if and how social social networking platforms can enforce creativity. In addition, we look at how these processes could be embedded within the organizational structures that influence innovative knowledge sharing behavior. The basis for our research is a framework which focuses on the relations between intrinsic motivation, creativity and social networking platforms. First results of our empirical investigation of a social software platform called "StudiVZ.net" proved that our two propositions are valid.
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