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These proceedings contain 6 papers presented at the 1st Interdisciplinary Conference on Gamification and Entrepreneurship (StartPlay) 2022. The conference was held at the University of Koblenz-Landau in Koblenz, Germany, on August 05-06, 2022.
Game-Balance Simulation as a Tool for the Evaluation of
Systematically Designed Gamification Strategies
Authors: David Kessing, Manuel Löwer
A Canvas Framework for Gameful Design Concepts
Authors: Max Höllen, Thomas Voit
Gamified Sustainable Entrepreneurship Education –
A digital Educational Escape Room for economy classes
in German High Schools
Authors: Jürgen Frentz, Marie Tuchscherer, Claudia Wiepcke
Playing Positive Psychology: The Development of a
Positive-Psychological Board Game for Team Building
Authors: Leonie Kloep, Anna-Lena Helten, Corinna Peifer
Gamification Design for Goal Activation and Goal Striving
in Digital Marketing and Innovation Management
Authors: Jenny V. Bittner, Christian Wellmann
Gamification of Assembly Routines: Planned User Study
Evaluating a Level System with Customized Feedback
Elements
Authors: Jessica Ulmer, Sebastian Braun, Jörg Wollert
With the ongoing process of building business networks in today- economy, business to-business integration (B2B Integration) has become a strategic tool for utilizing and optimizing information exchange between business partners. Industry and academia have made remarkable progress in implementing and conceptualizing different kinds of electronic inter-company relationships in the last years. Nevertheless, academic findings generally focus exclusively on certain aspects of the research object, e.g. document standards, process integration or other descriptive criteria. Without arncommon framework these results stay unrelated and their mutual impact on each other remains largely unexplained. In this paper we explore motivational factors of B2B integration in practice. In a research project using a uniform taxonomy (eXperience methodology) we classified real-world B2B integration projects from a pool of over 400 case studies using a pre-developed framework for integration scenarios. The result of our partly exploratory research shows the influence of the role of a company in the supply chain and its motive to invest in a B2B solution.