A growing flood of advertising and information as well a limited capacity to collect information present a challenge to marketing today. Marketing in general is very important for the success of a company. But the classic marketing theory which ignores the special characteristics of young companies dominates. A new company with a new idea and a new product meets an existing market with customers and established competitors. For an innovation-related founding context this is a special challenge. In this bachelor thesis the subjects, entrepreneurship and marketing will be discussed first. In addition the special characteristics of young companies, the so-called liabilities will be explained. The meaning of the term entrepreneurial marketing is explained by detailed consideration of the close and wide conceptual understanding. Afterwards the comparison clarifies the difference to the classic marketing. As part of the literature review, the current state of research will be presented and the practical use will be examined in more detail based on the central approaches. The approaches are the guerrilla marketing, ambient marketing, sensation marketing, viral marketing and ambush marketing. How entrepreneurial marketing with the central approaches is used in a start-up company is analyzed by a qualitative investigation in the form of a case study. The case study shows that unconventional marketing measures and low use of medium can have a large effect. The entrepreneurial marketing therefore offers an alternative to classic marketing because it pays attention to the special characteristics of a young start-up company. This bachelor thesis shows that the entrepreneurial marketing can convert the weaknesses of young founding companies into strengths and lead to superiority over the competition.

This paper describes the robots TIAGo and Lisa used by team homer@UniKoblenz of the University of Koblenz-Landau, Germany, for the participation at the RoboCup@Home 2019 in Sydney, Australia. We ended up first at RoboCup@Home 2019 in the Open Platform League and won the competition in our league now three times in a row (four times in total) which makes our team the most successful in RoboCup@Home. We demonstrated approaches for learning from demonstration, touch enforcing manipulation and autonomous semantic exploration in the finals. A special focus is put on novel system components and the open source contributions of our team. We have released packages for object recognition, a robot face including speech synthesis, mapping and navigation, speech recognition interface, gesture recognition and imitation learning. The packages are available (and new packages will be released) on http://homer.uni-koblenz.de.

Software systems have an increasing impact on our daily lives. Many systems process sensitive data or control critical infrastructure. Providing secure software is therefore inevitable. Such systems are rarely being renewed regularly due to the high costs and effort. Oftentimes, systems that were planned and implemented to be secure, become insecure because their context evolves. These systems are connected to the Internet and therefore also constantly subject to new types of attacks. The security requirements of these systems remain unchanged, while, for example, discovery of a vulnerability of an encryption algorithm previously assumed to be secure requires a change of the system design. Some security requirements cannot be checked by the system’s design but only at run time. Furthermore, the sudden discovery of a security violation requires an immediate reaction to prevent a system shutdown. Knowledge regarding security best practices, attacks, and mitigations is generally available, yet rarely integrated part of software development or covering evolution. This thesis examines how the security of long-living software systems can be preserved taking into account the influence of context evolutions. The goal of the proposed approach, S²EC²O, is to recover the security of model-based software systems using co-evolution. An ontology-based knowledge base is introduced, capable of managing common, as well as system-specific knowledge relevant to security. A transformation achieves the connection of the knowledge base to the UML system model. By using semantic differences, knowledge inference, and the detection of inconsistencies in the knowledge base, context knowledge evolutions are detected. A catalog containing rules to manage and recover security requirements uses detected context evolutions to propose potential co-evolutions to the system model which reestablish the compliance with security requirements. S²EC²O uses security annotations to link models and executable code and provides support for run-time monitoring. The adaptation of running systems is being considered as is round-trip engineering, which integrates insights from the run time into the system model. S²EC²O is amended by prototypical tool support. This tool is used to show S²EC²O’s applicability based on a case study targeting the medical information system iTrust. This thesis at hand contributes to the development and maintenance of long-living software systems, regarding their security. The proposed approach will aid security experts: It detects security-relevant changes to the system context, determines the impact on the system’s security and facilitates co-evolutions to recover the compliance with the security requirements.

Belief revision is the subarea of knowledge representation which studies the dynamics of epistemic states of an agent. In the classical AGM approach, contraction, as part of the belief revision, deals with the removal of beliefs in knowledge bases. This master's thesis presents the study and the implementation of concept contraction in the Description Logic EL. Concept contraction deals with the following situation. Given two concept C and D, assuming that C is subsumed by D, how can concept C be changed so that it is not subsumed by D anymore, but is as similar as possible to C? This approach of belief change is different from other related work because it deals with contraction in the level of concepts and not T-Boxes and A-Boxes in general. The main contribution of the thesis is the implementation of the concept contraction. The implementation provides insight into the complexity of contraction in EL, which is tractable since the main inference task in EL is also tractable. The implementation consists of the design of five algorithms that are necessary for concept contraction. The algorithms are described, illustrated with examples, and analyzed in terms of time complexity. Furthermore, we propose an new approach for a selection function, adapt for the concept contraction. The selection function uses metadata about the concepts in order to select the best from an input set. The metadata is modeled in a framework that we have designed, based on standard metadata frameworks. As an important part of the concept contraction, the selection function is responsible for selecting the best concepts that are as similar as possible to concept C. Lastly, we have successfully implemented the concept contraction in Python, and the results are promising.

Im Zentrum der Untersuchung steht die Entwicklung des künstlerischen Siebdrucks in Deutschland seit dem Zweiten Weltkrieg. Nach der thematischen Einführung und einer ersten kritischen Bestandsaufnahme der Forschung zum Siebdruck wird im Folgenden der Verlauf und die methodische Vorgehensweise der Arbeit verdeutlicht. Im zweiten Kapitel „Etablierung einer künstlerischen Technik“ wird zuerst die Geschichte des Siebdrucks dem Rahmen dieser Arbeit gemäß nachgezeichnet. Nachfolgend wird in einem Unterkapitel dargestellt, wie sich die Serigrafie als künstlerisches Verfahren parallel zum industriellen Siebdruck etablierte. In der Folge wendet sich die Untersuchung der Entstehung und Entwicklung des künstlerischen Siebdrucks in Deutschland zu. Dabei wird Willi Baumeister als Beispiel für die erste Generation von Künstlern in Deutschland herangezogen, die sich mit der Serigrafie beschäftigte. Im nächsten Schritt wird ein Überblick zu den Willi Baumeister nachfolgenden deutschen bzw. deutschsprachigen Serigrafie–Künstlern präsentiert. In dem sich anschließenden Exkurs-Kapitel liegt der Schwerpunkt auf der Zusammenarbeit zwischen Künstler und Drucker. Dabei werden an Beispielen namhafter Drucker wie Luitpold Domberger und Hans-Peter Haas unter anderem Einflüsse der Drucker auf die Entstehung und den Ausdruck der Kunstwerke aufgezeigt.Nach einer Einführung in die Entstehung und Geschichte der Serigrafie in Deutschland und einem ersten Überblick über deutsche Serigrafie-Künstler wird im vierten Kapitel der Einsatz der Serigrafie-Technik bei verschiedenen Künstlern aus unterschiedlichen Zeiträumen eingehend untersucht. Besonderes Augenmerk gilt dabei dem Einfluss der Technik auf die Ausdrucksmöglichkeiten und Inhalte der Werke, die Anwendung innerhalb einer und verschiedener Kunstrichtungen sowie die Experimente, die mit der Siebdrucktechnik gemacht wurden. Dazu werden Werke ausgewählter Künstler analysiert. Im Fokus stehen Künstler der Pop Art, des Neuen und des Kritischen Realismus, der Abstrakten und Konkreten Kunst. Ferner werden Künstler, deren Werk durch einen expressiven, bisweilen primitiven Charakter geprägt ist, in die Betrachtung mit einbezogen. Eine weitere Gruppe bilden Künstler, die die Serigrafie in einen Zusammenhang zur Architektur und zum öffentlichen Raum stellen. Die aus der Untersuchung hervorgehenden Ergebnisse dienen insbesondere dazu, die Charakteristika der Technik in ihrer künstlerischen Verwendung herauszustellen und Aspekte einer künstlerisch motivierten Weiterentwicklung aufzuzeigen. Die Entwicklung des druckgraphischen Werkes und der Technik von Gerd Winner werden in Kapitel 5 eingehend untersucht. Auf diese Weise lässt sich eine systematische, nicht rein formale, sondern ästhetische und inhaltliche Darstellung der Serigrafie in Deutschland erstellen. Ein besonderes Augenmerk liegt dabei auf der Frage, wie sich die Technik und deren Neuerungen auf den Inhalt auswirkten.