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Increasing innovation is the main reason of a changing daily work. The interaction of progressing digital technologies and our working society has originated the term “New Work”. “New Work” implies, that like spare time work time becomes part of the world of live. In this context, the self-responsibility, self-determination and self-realization of an individual in the professional as well as in the private environment is important.
The subject of this bachelor thesis is to evaluate the meaning of “New Work”. Also the components and the background is considered in detail by the literature analysis in order to answer the first research question "What is the meaning of the term “New Work" in research and practice?". For this purpose, the central contents of digitalization and technology, structure of work as well as work attitude of “New Work” are taken up and explicitly examined. What perception and what benefits employees and entrepreneurs have in relation to these contents is analyzed in the present bachelor thesis on the basis of a qualitative study. The collected results from the expert interviews also provide a comparison between entrepreneurs and employees understanding, attitude and feelings towards “New Work”.
The interviews show, that “New Work” has a positive influence on the personal and the professional development of individuals. In addition, “New Work” has created new perspectives and requirements for workers and employers. “New Work” is focusing on goal-oriented working attitude and displaces time-oriented work. Through the realization and implementation of these new perspectives and requirements, it results in a fulfilling feeling in the working and living world. Caused by the abolishment of boundaries, “New Work” can be realized. Due to a satisfying profession, the sense and purpose of the work is no longer questioned. The “New Work” development leads to a cultural revolution based and digital changes.