The impact of innovation in order to secure a company- existence is increasing. Especially in the field of information and communication systems, modified conditions, reduced product life cycles (in some markets e.g. in the software market down to a few months), and increased competition force many companies to adapt their innovation speed. Long-term profit will just be obtained by those companies that will manage to consolidate or further to enlarge their competitive position with technological innovation. The increasing relevance of new developments requires a separate treatment of technological innovations and demands for a technology and innovation management. Not every innovation is thereby a result of a single, spontaneous idea. Many innovations evolve from the integration or combination of already existing technologies. Especially in markets with insignificant growing rates, this kind of innovation is quite important. The purpose of this article is a case-oriented identification of existing deficiencies within established recommendations for a strategic technology and innovation management and the discussion about the role of modularity and technology integration as an alternative way to innovate.