Interest in crowdfunding has been increasing in recent years, both from the economy and the scientific community. Besides artists and entrepreneurs, researchers are now also funding their projects through many small contributions from the crowd. However, the perceived use in Germany does not reflect the benefits of a crowdfunding campaign, especially in international comparison. This study investigates this issue by identifying the motives and barriers for crowdfunding in order to formulate recommendations for research institutions to encourage the use of crowdfunding. By means of a literature review, first insights are gained which are then used to conduct qualitative interviews with eleven researchers who successfully completed a crowdfunding campaign. The results indicate that researchers in Germany use crowdfunding primarily to raise awareness for the subject and the scientific community in general. The initial assumption of the speed of crowdfunding as a motive was contradicted by the experts. The major barriers are the immense effort involved in a campaign and the lack of reputation for the concept of crowdfunding by German scientists. In addition, only subjects and projects with a high public relevance and funding volume of up to five digits are recommended for crowdfunding. Furthermore, the public exposure of the experts during the campaign was identified as an additional barrier. These findings lead to three recommendations for research institutions to increase the use of crowdfunding: Firstly, universities should raise awareness for the subject of crowdfunding as an additional form of research funding and highlight the benefits of a crowdfunding campaign. Secondly, universities should cooperate with crowdfunding partners and utilize the networking capacities of a university. Lastly, universities should provide support to distribute the workload among interdisciplinary teams in order to enhance the effortreturn ratio of a crowdfunding campaign. The chosen methodology and the scope of the thesis enable further research that might examine the perspective of the universities and the conditions in other countries. In addition, a largescale quantitative survey is required to validate the identified concepts statistically.