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Corporate Reputation, Employees, and Social Media

  • Social media has changed how customers, businesses, employees, and job seekers form their reputation perceptions of a company, that is, how they form their evaluative judgements about a company’s products, services and behaviors towards constituencies. In pre-social media times, companies had control over what they communicated to their stakeholders, for example, by using corporate websites to convey a predefined image. With social media, multiple opinions, experiences, and company perceptions reach the wider public via multiple channels such as Twitter, Facebook, and other social networking sites that enable user-generated content. Although companies usually try to nurture an online reputation by running their own Facebook and Twitter profiles, a large amount of online content related to a company is produced by social media users and thus is beyond companies’ control. This habilitation thesis is devoted to studying consumer and employee responses to employee behavior in social media. Across eight different articles, with multiple studies each, this thesis aims to draw a full picture of how employee behavior in social media affects customers, other employees, job seekers, and the employing company as a whole.

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Author:Mario Schaarschmidt
Publisher:Universität Koblenz-Landau
Place of publication:Koblenz
Document Type:Habilitation
Date of completion:2021/09/01
Date of publication:2021/09/07
Publishing institution:Universität Koblenz, Universitätsbibliothek
Granting institution:Universität Koblenz, Fachbereich 4
Date of final exam:2020/11/18
Release Date:2021/09/07
Number of pages:56
Kumulative Habilitation,
Nur einer der Artikel als Volltext enthalten: "Dr. Miller or Dr. Smith? Patients’ Intentions
to Make Appointments on Physician Rating
Institutes:Fachbereich 4 / Institut für Management
Licence (German):License LogoEs gilt das deutsche Urheberrecht: § 53 UrhG