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In der vorliegenden Dissertation mit dem Titel "Blickanalysen bei mentalen Rotationsaufgaben" wird eine Analyse der visuellen Verarbeitungsprozesse bei mentalen Rotationsaufgaben mittels Eye-Tracking-Technologie durchgeführt, um die zugrundeliegenden kognitiven Prozesse und Strategien, die bei der Lösung dieser Aufgaben angewandt werden, zu untersuchen. Ein Anliegen dieser Arbeit ist es, die Problemstellung zu adressieren, wie individuelle Unterschiede, insbesondere geschlechtsspezifische Differenzen in den Blickmustern, die visuelle Verarbeitung und Leistung bei mentalen Rotationsaufgaben beeinflussen. Hierzu wurden drei Studien durchgeführt, die nicht nur die Identifikation von Blickmustern und die Analyse der Leistungsunterschiede in Bezug auf Geschlecht umfassen, sondern auch die Korrelation zwischen Blickverhalten und Leistung untersuchen. Die Ergebnisse dieser Forschung bieten Einblicke in die Mechanismen der visuellen und kognitiven Verarbeitung bei mentalen Rotationsaufgaben und heben die Bedeutung des Eye-Tracking als Forschungsinstrument in der kognitiven Psychologie hervor, um ein umfassendes Verständnis der Einflussfaktoren auf räumliches Denken und Problemlösungsstrategien zu erlangen.
Die Bedeutung von Innovation für die Sicherung der Unternehmensexistenz nimmt zu. Gerade im Bereich der Informations- und Kommunikationssysteme zwingen veränderte Rahmenbedingungen, verkürzte Produktlebenszyklen und verstärkter Wettbewerb viele Unternehmen zur Anpassung ihrer Innovationsgeschwindigkeit. Langfristiger Erfolg wird sich nur für die Unternehmen einstellen, denen es gelingt, durch technologische Innovationen ihre Wettbewerbsposition zu festigen oder auszubauen. Dies erfordert einen gesonderten Umgang mit technologischen Innovationen und verlangt nach einem Technologie- und Innovationsmanagement. Dabei ist nicht jede Innovation das Produkt einer einmaligen, möglicherweise gar spontanen Idee. Viele Innovationen entstehen aus der Integration oder Kombination bereits bewährter Technologien. Dies ist besonders interessant, wenn die originären Technologien Branchen entstammen, die nur noch marginale Wachstumsraten aufweisen. Ziel dieser Arbeit ist die Identifizierung eventuell existierender Mängel etablierter Vorschläge für ein strategisches Technologie- und Innovationsmanagement, sowie darauf aufbauend die Formulierung eines eigenen Vorschlags zum Umgang mit Innovationen, die durch Technologieintegration entstanden sind.
Social media has changed how customers, businesses, employees, and job seekers form their reputation perceptions of a company, that is, how they form their evaluative judgements about a company’s products, services and behaviors towards constituencies. In pre-social media times, companies had control over what they communicated to their stakeholders, for example, by using corporate websites to convey a predefined image. With social media, multiple opinions, experiences, and company perceptions reach the wider public via multiple channels such as Twitter, Facebook, and other social networking sites that enable user-generated content. Although companies usually try to nurture an online reputation by running their own Facebook and Twitter profiles, a large amount of online content related to a company is produced by social media users and thus is beyond companies’ control. This habilitation thesis is devoted to studying consumer and employee responses to employee behavior in social media. Across eight different articles, with multiple studies each, this thesis aims to draw a full picture of how employee behavior in social media affects customers, other employees, job seekers, and the employing company as a whole.
Information systems research has started to use crowdsourcing platforms such as Amazon Mechanical Turks (MTurk) for scientific research, recently. In particular, MTurk provides a scalable, cheap work-force that can also be used as a pool of potential respondents for online survey research. In light of the increasing use of crowdsourcing platforms for survey research, the authors aim to contribute to the understanding of its appropriate usage. Therefore, they assess if samples drawn from MTurk deviate from those drawn via conventional online surveys (COS) in terms of answers in relation to relevant e-commerce variables and test the data in a nomological network for assessing differences in effects.
The authors compare responses from 138 MTurk workers with those of 150 German shoppers recruited via COS. The findings indicate, inter alia, that MTurk workers tend to exhibit more positive word-of mouth, perceived risk, customer orientation and commitment to the focal company. The authors discuss the study- results, point to limitations, and provide avenues for further research.
Social networking platforms as creativity fostering systems: research model and exploratory study
(2008)
Social networking platforms are enabling users to create their own content, share this content with anyone they invite and organize connections with existing or new online contacts. Within these electronic environments users voluntarily add comments on virtual boards, distribute their search results or add information about their expertise areas to their social networking profiles and thereby share it with acquaintances, friends and increasingly even with colleagues in the corporate world. As a result, it is most likely that the underlying knowledge sharing processes result in many new and creative ideas. The objective of our research therefore is to understand if and how social social networking platforms can enforce creativity. In addition, we look at how these processes could be embedded within the organizational structures that influence innovative knowledge sharing behavior. The basis for our research is a framework which focuses on the relations between intrinsic motivation, creativity and social networking platforms. First results of our empirical investigation of a social software platform called "StudiVZ.net" proved that our two propositions are valid.
Die Bedeutung von Innovation für die Sicherung der Unternehmensexistenz nimmt zu. Gerade im Bereich der Informations- und Kommunikationssysteme zwingen veränderte Rahmenbedingungen, verkürzte Produktlebenszyklen und verstärkter Wettbewerb viele Unternehmen zur Anpassung ihrer Innovationsgeschwindigkeit. Langfristiger Erfolg wird sich nur für die Unternehmen einstellen, denen es gelingt, durch technologische Innovationen ihre Wettbewerbsposition zu festigen oder auszubauen. Dies erfordert einen gesonderten Umgang mit technologischen Innovationen und verlangt nach einem Technologie- und Innovationsmanagement. Dabei ist nicht jede Innovation das Produkt einer einmaligen, möglicherweise gar spontanen Idee. Viele Innovationen entstehen aus der Integration oder Kombination bereits bewährter Technologien. Dies ist besonders interessant, wenn die originären Technologien Branchen entstammen, die nur noch marginale Wachstumsraten aufweisen. Aufbauend auf den Besonderheiten des Fallbeispiels Decision on Demand werden in diesem Artikel existierende Mängel etablierter Vorschläge für ein strategisches Technologie- und Innovationsmanagement identifiziert und die Rolle von modularer Technologieintegration als Alternative diskutiert.
Chemical plant protection is an essential element in integrated pest management and hence, in current crop production. The use of Plant Protection Products (PPPs) potentially involves ecological risk. This risk has to be characterised, assessed and managed.
For the coming years, an increasing need for agricultural products is expected. At the same time, preserving our natural resources and biodiversity per se is of equally fundamental importance. The relationship of our economic success and cultural progress to protecting the environment has been made plain in the Ecosystem Service concept. These distinct 'services' provide the foundation for defining ecological protection goals (Specific Protection Goals, SPGs) which can serve in the development of methods for ecological risk characterisation, assessment and management.
Ecological risk management (RM) of PPPs is a comprehensive process that includes different aspects and levels. RM is an implicit part of tiered risk assessment (RA) schemes and scenarios, yet RM also explicitly occurs as risk mitigation measures. At higher decision levels, RM takes further risks, besides ecological risk, into account (e.g., economic). Therefore, ecological risk characterisation can include RM (mitigation measures) and can be part of higher level RM decision-making in a broader Ecosystem Service context.
The aim of this thesis is to contribute to improved quantification of ecological risk as a basis for RA and RM. The initial general objective had been entitled as "… to estimate the spatial and temporal extent of exposure and effects…" and was found to be closely related to forthcoming SPGs with their defined 'Risk Dimension'.
An initial exploration of the regulatory framework of ecological RA and RM of PPPs and their use, carried out in the present thesis, emphasised the value of risk characterisation at landscape-scale. The landscape-scale provides the necessary and sufficient context, including abiotic and biotic processes, their interaction at different scales, as well as human activities. In particular, spatially (and temporally) explicit landscape-scale risk characterisation and RA can provide a direct basis for PPP-specific or generic RM. From the general need for tiered landscape-scale context in risk characterisation, specific requirements relevant to a landscape-scale model were developed in the present thesis, guided by the key objective of improved ecological risk quantification. In principle, for an adverse effect (Impact) to happen requires a sensitive species and life stage to co-occur with a significant exposure extent in space and time. Therefore, the quantification of the Probability of an Impact occurring is the basic requirement of the model. In a landscape-scale context, this means assessing the spatiotemporal distribution of species sensitivity and their potential exposure to the chemical.
The core functionality of the model should reflect the main problem structures in ecological risk characterisation, RA and RM, with particular relationship to SPGs, while being adaptable to specific RA problems. This resulted in the development of a modelling framework (Xplicit-Framework), realised in the present thesis. The Xplicit-Framework provides the core functionality for spatiotemporally explicit and probabilistic risk characterisation, together with interfaces to external models and services which are linked to the framework using specific adaptors (Associated-Models, e.g., exposure, eFate and effect models, or geodata services). From the Xplicit-Framework, and using Associated-Models, specific models are derived, adapted to RA problems (Xplicit-Models).
Xplicit-Models are capable of propagating variability (and uncertainty) of real-world agricultural and environmental conditions to exposure and effects using Monte Carlo methods and, hence, to introduce landscape-scale context to risk characterisation. Scale-dependencies play a key role in landscape-scale processes and were taken into account, e.g., in defining and sampling Probability Density Functions (PDFs). Likewise, evaluation of model outcome for risk characterisation is done at ecologically meaningful scales.
Xplicit-Models can be designed to explicitly address risk dimensions of SPGs. Their definition depends on the RA problem and tier. Thus, the Xplicit approach allows for stepwise introduction of landscape-scale context (factors and processes), e.g., starting at the definitions of current standard RA (lower-tier) levels by centring on a specific PPP use, while introducing real-world landscape factors driving risk. With its generic and modular design, the Xplicit-Framework can also be employed by taking an ecological entity-centric perspective. As the predictive power of landscape-scale risk characterisation increases, it is possible that Xplicit-Models become part of an explicit Ecosystem Services-oriented RM (e.g., cost/benefit level).
Im Rahmen dieser Studienarbeit wird eine Software zur Demonstration der Fähigkeiten eines Gaze Trackers beschrieben und im praktischen Teil auch implementiert. Den Anfang macht ein Überblick über vorhandene Anwendungen an der Universität Koblenz, sowie in der freien Wirtschaft. Anschließend kommt die Sprache auf die Funktionalität des Cursors, der Klicks anhand einer Dwell Time ermittelt und im gesamten Programm einsetzbar ist. Dazu werden verschiedene Optimierungen vorgestellt und mathematisch hergeleitet.