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Innovation can help a forward-looking company to rise up very quickly, furthermore, innovative products and services bring a company to a stage where it can win new segments of customers and be ahead of the competition. For their innovation process, the companies can distinguish between open and closed innovation. In this case, we will focus on open innovation and how companies share their innovation processes for the benefit of the company. They use information and innovation systems to define their innovation process, as well as, track innovative ideas and the phase of their development. There are always pros and cons when it comes to open innovation processes in an organization. We will try to look at certain examples in the business world to illustrate how good or bad an open innovation process can be for a company. In this Bachelor thesis, we will try to point out the essential criteria for an open innovation process and illustrate companies which have used open innovation processes. In some cases it went successfully and for some companies it went unsuccessfully.
To meet the growing demands in the automotive industry, car manufacturers constantly reduce the depth of production and shift value-adding processes to the suppliers. This requires that companies work together more closely and promotes the creation of complex logistics networks. To meet the requirements for information exchange, a consortium of automobile manufacturers launched the project RFID-based Automotive Network (RAN) in 2009. The initiative aims at creating a standardized architecture for efficient material flow management along the entire supply chain. Core component of this architecture is the Informationbroker, an information unit which automatically communicates data which is captured via Auto-ID technology to supply chain participants. The thesis focuses in cooperation with the IBS AG, a software company and consortium partner in the project, on the exchange of goods data.
At first, theoretical foundations are presented by describing the characteristics of a supply chain and explaining standardization efforts and related processes. The chapter on the supply chain focuses on trends in the automotive industry to create a link to the project. The topic of standardization provides in-depth information on electronic data exchange standards in order to additionally create a transition to the Informationbroker concept. In the analytical part, reference projects will be presented with a similar problem and set in relation to RAN. According to project documents, system requirements will be defined and models will be created in order to illustrate the problem. Rich Pictures are used to describe the basis and target state.
Based on these models, the flow of goods related data is depicted between two companies and the role of the Informationbroker for the information exchange is clarified. The thesis aims at establishing an understanding of the challenges of the project and how the proposed concepts of the initiative can lead to an optimization of an automotive supply chain.