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The aim of this thesis was to develop and to evaluate a method, which enables the utilization of traditional dialog marketing tools through the web. For this purpose, a prototype of a website with "extended real-time interaction (eEI)" capabilities has been implemented and tested. The prototype was evaluated by a methodology based on the five-dimensional "e-service quality" measure after Gwo-Guang Lee und Hsiu-Fen Lin. The Foundation of the "e-service quality" measure is the SERVQUAL-Model. A statistical analysis of the user study results showed a significant correlation between eEI and user satisfaction. Before the actual realization of eEI, the "Technology Acceptance Model" after Fred D. Davis was used to investigate currently used real-time interaction systems.
In recent years head mounted displays (HMD) and their abilities to create virtual realities comparable with the real world moved more into the focus of press coverage and consumers. The reason for this lies in constant improvements in available computing power, miniaturisation of components as well as the constantly shrinking power consumption. These trends originate in the general technical progress driven by advancements made in smartphone sector. This gives more people than ever access to the required components to create these virtual realities. However at the same time there is only limited research which uses the current generation of HMDs especially when comparing the virtual and real world against each other. The approach of this thesis is to look into the process of navigating both real and virtual spaces while using modern hardware and software. One of the key areas are the spatial and peripheral perception without which it would be difficult to navigate a given space. The influence of prior real and virtual experiences on these will be another key aspect. The final area of focus is the influence on the emotional state and how it compares to the real world. To research these influences a experiment using the Oculus Rift DK2 HMD will be held in which subjects will be guided through a real space as well as a virtual model of it. Data will be gather in a quantitative manner by using surveys. Finally, the findings will be discussed based on a statistical evaluation. During these tests the different perception of distances and room size will the compared and how they change based on the current reality. Furthermore, the influence of prior spatial activities both in the real and the virtual world will looked into. Lastly, it will be checked how real these virtual worlds are and if they are sufficiently sophisticated to trigger the same emotional responses as the real world.
This work covers techniques for interactive and physically - based rendering of hair for computer generated imagery (CGI). To this end techniques
for the simulation and approximation of the interaction of light with hair are derived and presented. Furthermore it is described how hair, despite such computationally expensive algorithms, can be rendered interactively.
Techniques for computing the shadowing in hair as well as approaches to render hair as transparent geometry are also presented. A main focus of
this work is the DBK-Buffer, which was conceived, implemented and evaluated. Using the DBK-Buffer, it is possible to render thousands of hairs as
transparent geometry without being dependent on either the newest GPU hardware generation or a great amount of video memory. Moreover, a comprehensive evaluation of all the techniques described was conducted with respect to the visual quality, performance and memory requirements. This
revealed that hair can be rendered physically - based at interactive or even at real - time frame rates.