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Social networking platforms as creativity fostering systems: research model and exploratory study
(2008)
Social networking platforms are enabling users to create their own content, share this content with anyone they invite and organize connections with existing or new online contacts. Within these electronic environments users voluntarily add comments on virtual boards, distribute their search results or add information about their expertise areas to their social networking profiles and thereby share it with acquaintances, friends and increasingly even with colleagues in the corporate world. As a result, it is most likely that the underlying knowledge sharing processes result in many new and creative ideas. The objective of our research therefore is to understand if and how social social networking platforms can enforce creativity. In addition, we look at how these processes could be embedded within the organizational structures that influence innovative knowledge sharing behavior. The basis for our research is a framework which focuses on the relations between intrinsic motivation, creativity and social networking platforms. First results of our empirical investigation of a social software platform called "StudiVZ.net" proved that our two propositions are valid.
The impact of innovation in order to secure a company- existence is increasing. Especially in the field of information and communication systems, modified conditions, reduced product life cycles (in some markets e.g. in the software market down to a few months), and increased competition force many companies to adapt their innovation speed. Long-term profit will just be obtained by those companies that will manage to consolidate or further to enlarge their competitive position with technological innovation. The increasing relevance of new developments requires a separate treatment of technological innovations and demands for a technology and innovation management. Not every innovation is thereby a result of a single, spontaneous idea. Many innovations evolve from the integration or combination of already existing technologies. Especially in markets with insignificant growing rates, this kind of innovation is quite important. The purpose of this article is a case-oriented identification of existing deficiencies within established recommendations for a strategic technology and innovation management and the discussion about the role of modularity and technology integration as an alternative way to innovate.