Bachelor Thesis
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Literaturanalyse und Darstellung aktueller Forschungsschwerpunkte zum Thema Entrepreneurial Strategy
(2019)
Entrepreneurial Strategy ist in der Literaturwelt weit verbreitet. Dieser Begriff fand schon im 20. Jahrhundert seine Anwendung und zieht sich bis ins heutige Zeitalter weiter. Diese Beständigkeit und Entwicklung des Entrepreneurs und dem Wunsch nach einem eigenen Unternehmen trieben die Diskussion dieses Themas voran. Die Wahl der passenden unternehmerischen Strategie ist eine der wichtigsten Entscheidungen, die ein Unternehmer treffen muss. Diese Problematik sorgte für eine Analyse und genaue Forschung der Entscheidungen und Einflussfaktoren. Resultate davon wurden festgehalten und interpretiert um die Branche der Entrepreneure zu fördern und somit die Wirtschaft anzutreiben. In der vorliegenden Arbeit wird zunächst ein Grundverständnis für die wichtigsten Begrifflichkeiten ausgearbeitet. Grundlage dieser Bachelorarbeit ist jedoch, anhand einer Literaturanalyse nach Webster und Watson (2002) einen Einblick in die Forschung der Entwicklung von Entrepreneurial Strategy zu geben und den aktuellen Stand herauszuarbeiten. Anahnd dieser Literaturanalyse werden Referenzen, Konzepte und die Notwendigkeit von Strategien verdeutlicht und die Rolle in einem Start-Up erklärt. Aus der Analyse und dem Vergleich zu älteren Veröffentlichungen geht hervor, das der Prozess der Strategiefindung eine Differenzierung in zwei Teile aufweist. Es wird unter dem Strategiesuch- und dem Strategieauswahlprozess uinterschieden. Merkmale, die früher als Allgemeine Einflussfaktoren für die Wahl der Strategie angenommen wurden, werden in der heutigen Literatur den genauen Prozessen und Phasen zugeteilt. Das Resultiert, das Merkmale, wie die persönlichen Eigenschaften, die Umgebung und das Humankapital eines Unternehmers mehr Einfluss während dem Suchprozess haben als während der darauffolgenden Auswahl. Zudem wurden für die Auwahl Methoden und Richtlinien entwickelt, die dem Unternehmer helfen sollen seine Alternativen zu sortieren und daraus zu wählen.
A growing flood of advertising and information as well a limited capacity to collect information present a challenge to marketing today. Marketing in general is very important for the success of a company. But the classic marketing theory which ignores the special characteristics of young companies dominates. A new company with a new idea and a new product meets an existing market with customers and established competitors. For an innovation-related founding context this is a special challenge.
In this bachelor thesis the subjects, entrepreneurship and marketing will be discussed first. In addition the special characteristics of young companies, the so-called liabilities will be explained. The meaning of the term entrepreneurial marketing is explained by detailed consideration of the close and wide conceptual understanding. Afterwards the comparison clarifies the difference to the classic marketing. As part of the literature review, the current state of research will be presented and the practical use will be examined in more detail based on the central approaches. The approaches are the guerrilla marketing, ambient marketing, sensation marketing, viral marketing and ambush marketing. How entrepreneurial marketing with the central approaches is used in a start-up company is analyzed by a qualitative investigation in the form of a case study.
The case study shows that unconventional marketing measures and low use of medium can have a large effect. The entrepreneurial marketing therefore offers an alternative to classic marketing because it pays attention to the special characteristics of a young start-up company. This bachelor thesis shows that the entrepreneurial marketing can convert the weaknesses of young founding companies into strengths and lead to superiority over the competition.
This bachelor thesis deals with the conception, implementation and evaluation of a Jump'n'Run game and the consideration of the influence of achievment systems on players. In the game Age of Tunes you play Bardur, the beardless bard and have to try to free the cursed magical creatures in the world Harmonica. The emphasis of the thesis was the clean conception and gradual development of the game, appealing graphic quality, integration of opponents, a mini-game and the consideration of effects of an achievment system on players. In a final evaluation the game and the behavior could be evaluated regarding the achievments.
The goal of this work is the induction, conception, implementation and evaluation of an interactive game application among Android. The game genre of the app is a 2D-Jump ‘n’ Run Side-Scroller, whose graphical implementation is based on the four elements earth, fire, water and wind. The application should have classic functions of a Jump ‘n’ Run game and allow the player to overcome the four game worlds to find the finish. The implementation is based on Unity Engine and Adobe Photoshop. A user test asks basic questions about the application and specific questions about the research question, which are then evaluated. The research question examines the connection between fun factor and color perception while playing the app. Represented by the natural color combinations of the four elements. At the end possibilities for expansion and future prospects will be discussed.
The following bachelor thesis gives an overview of various approaches and techniques for procedural generation of three-dimensional city models. Especially the usage of generative grammars is being examined and later used for the implementation of an own application. Its focus was the embedding of predetermined primary street networks as well as the procedural generation of secondary street networks and different kinds of buildings. The application allows the efficient creation of extensive and variably structured city models. However, there are restrictions regarding the realism and variation of the results.
In dieser Arbeit wird das Echtzeitrendering von Wolken von der Theorie bis hin zur Entwicklung derselben behandelt. Dabei sollen die visuellen Eigenschaften der Wolken sowie die unterschiedliche Wolkentypen simuliert werden. Dabei ist die Berechnung der Beleuchtung essentiell für ein glaubwürdiges Ergebnis. Die Rendertechniken nutzen dabei unterschiedliche Noise-Texturen; für die Modulierung der Wolken sind es hauptsächlich Perlin- und Perlin-Worley-Texturen. Das Rendern der Wolken wird per Compute-Shader durchgeführt um die Echtzeitfähigkeit zu gewährleisten. Um die Performance zu steigern, werden Temporal Reprojektion und andere Optimierungstechniken angewendet.
This Bachelor thesis describes the conception, implementation and evaluation of a playful augmented reality application for mobile devices. Building on the ARCore SDK, the game pARcours was developed, where the player can place virtual objects in the real environment to build their own parcours. This must be flown through with a likewise virtual aircraft. The main focus in the implementation of the game was on the interaction with the virtual objects and the collision detection of these with real surfaces. Furthermore, various input methods for building the parcours and controlling the aircrafts were examined. In a final evaluation both the game and the various input methods could be evaluated, as well as ARCore with regard to the development of augmented reality applications.
This thesis deals with the conception and implementation of an action role-playing game using the game engine Unity. Within the context of an evaluation, the game was supposed to be evaluated with regard to the usability of the integrated control modes, the visual conviction of the animations and the user-friendliness of the tools and visualizations provided. In addition, weaknesses and problems in the game were to be identified through open feedback. The results of the evaluation showed that the game is still expandable in terms of usability and user-friendliness, but has left a good impression on the test persons.
Simulation von Rauch
(2019)
This bachelor thesis deals with the simulation of smoke in a particle
system. Here the possibilities are investigated to implement smoke as
realistically as possible in a particle system and to calculate it in real time.
The physical simulation is based on the work of Müller and
Ren, who deal with the physical properties of fluids and gases.
The simulation was implemented on the GPU using C++, OpenGL and
the compute shaders available in OpenGL. Special attention was paid
to the performance of the simulation. Hoetzlein techniques are
used to accelerate the particle system. Two acceleration methods were
then implemented and compared. The runtime, but also the used memory
space of the GPU is discussed.
In this thesis, the theory of video seethrough is fundamentally presented on the basis of a panoramic view from several camera frames of
different perspectives. Based on this, a system was designed and implemented in which video streams are put together into a panoramic image by
perspective distortion. This is then projected onto the inside of a cylinder
with the virtual position of the viewer in the middle. Finally, the resulting
video panoramas will be displayed in VR glasses. Within the implementation some optimizations are also presented, among others those that make
the system real-time capable beyond the task. Furthermore, the developed
system will be evaluated and compared with two other methods.