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This scientific paper deals with the question to which extend the increasing digitization has an impact on work-life balance. Answering this question is the main goal of this study.
To reach this goal a literature review is made, in which it is possible to create a direct correlation between the subjective feel of work-life balance and the perceived stress level. With the help of Antonovsky’s salutogenesis model (1997) from the stress research field, factors are ascertained which determine the perceived stress level and linked with that the perceived work-life balance. These stress-influencing factors are examined through a qualitative content analysis by Mayring (2014) on a base of a problem-centered interview.
The results suggest that the digitization has impact on all these ascertained factors and linked to them on the work-life balance. This shows, that the digitization influences us in almost every aspect of work or private life. Whether this impact is positive or negative towards the work life balance depends on the individual, that assesses this factor. Clear distinctions can be made between people working in an IT-based job and those that do not. In comparison, people with IT-based jobs perceive a substantial better impact of digitization on work-life balance.
Willingness to pay and willingness to accept on a two-sided platform - The use case of DoBeeDo
(2019)
It is widely known that especially for technology-based start-ups, entrepreneurs need to set up the boundaries of the business and define the product/service to offer in order to minimize the risk of failure. The goal of this thesis is to not only emphasize the importance of the business model development and evaluation but also show an example customer validation process for an emerging start-up named DoBeeDo, which is a mobile app operating on a two-sided market. During the process of customer validation a survey has been conducted to evaluate the interest of the target groups as well as the fit of their expectations using the Willingness to Pay and Willingness to Accept measures. The paper includes an analysis and evaluation of the gathered results and assesses whether the execution of the Customer Development Model can be continued.
Die vorliegende Arbeit beschäftigt sich mit der Betrachtung der Rolle von Vertrauen zwischen den Kapitalnehmern und Kapitalgebern auf einer der größten Crowdfunding-Plattformen, Kickstarter. Kernthema ist die Beantwortung der Forschungsfragen, wie das Vertrauen zwischen den Kapitalgebern und Kapitalnehmern im Kontext von Crowdfunding entsteht, welche Faktoren das Maß von Vertrauen in dieser Beziehung beeinflussen und welche Signale für die Vertrauensbildung verantwortlich sind. Das Ziel dieser Arbeit besteht darin, das von Zerwas, Kilian und von Kortzfleisch 2015 vorgestellte konzeptuelle Modell der Einflussfaktoren von Vertrauen im Kontext von Crowdfunding aus Sicht der Kapitalgeber zu überprüfen und gegebenenfalls zu erweitern.
Auf Grundlage einer Literaturrecherche und qualitativer, leitfadenorientierter Interviews werden die gesammelten Daten diskutiert, bestehende Faktoren verifiziert und weiterführend neue Faktoren und Signale identifiziert, die die Bildung von Vertrauen auf Crowdfunding-Plattformen beeinflussen.
Als Ergebnis werden die Überarbeitung sowie Erweiterung des Ausgangsmodells um die neuen Faktoren geographische Nähe, Vermittlerqualität und Verständnis vom Konzept Crowdfunding vorgeschlagen. Anhand der Häufigkeit der Erwähnung und Relevanz der Faktoren und beeinflussenden Signale in den durchgeführten Interviews wird weiterführend eine Gewichtung der Einzelfaktoren vorgenommen. Abschließend werden Implikationen und Bedeutung für Wissenschaft und Forschung diskutiert.
This master thesis is about the possibilities of supporting local corporate sales with the help of current mobile applications. The internet already has served in order to make the trading market more dynamic. The conditions for long-term local corporate sales have become more challenging. Because of smaller cost structures online-retailer offer prizes on which local point of sales can hardly keep up with. Another point is that more customers decide to order online because the service in e-shops enhanced; therefore, the digital transactions become more attractive for consumers. Today smartphones and tablets have brought the digitalization to a whole new level. With the possibility of Mobile Web the effects that the internet already showed us in the past have been intensified. The question that proposes here is: In which way do the conditions of competitions for local corporate sales change? This paper follows the outline of putting together various mobile services, their functions, and their practical usage, as well as the process of integrating them successfully into marketing. With that one should be able to find out if Mobile Web can be seen as an advantage for local corporates sales.
Digital transformation is a prevailing trend in the world, especially in dynamic Asia. Vietnam has recorded remarkable changes in the economy as domestic enterprises have made new strides in the digital transformation process. MB Bank, one of the prestigious financial groups in Vietnam, also takes advantage of digital transformation to have the opportunity to break through to become a large-scale technology enterprise with many factors such as improving customer experience, increasing customer base and increasing customer satisfaction. enhance competitiveness, build trust and loyalty for customers. However, in the process of converting MB, there are also many challenges that require banks to have appropriate policies to handle. It can be said that MB Bank is a typical case study of digital transformation in the banking sector in Vietnam.
FinTech is deemed to be an underexplored phenomenon even in academic and real environments. Among (1) “Sustainable FinTech” – the application of information technology as innovation in established financial services providers’ business operation; and (2) “Disruptive FinTech” – the provision of financial products and services by non-incumbents which in most cases are information technology entrepreneurs, the former receives more attention. In order to contribute to Disruptive FinTech category, the thesis strive to examine Entrepreneurial Strategy framework applied for technology players taking part in Vietnam financial market.
A service excellence culture is determined by various factors. Some factors are supporting the realization of a service excellence culture, others are more about to inhibit excellent service. The internal environment of the organisation is the foundation for excellent service. While the employees are known as the key of excellent service, it is up to the management to support their employees with a respective treatment. Especially empowerment and encouragement are known as supportive elements concerning service-orientated behaviour of the employees. The term internal excellence describes the optimal internal situation of the organisation for introducing a service excellence culture. Within an internal excellence, the front-line-employees are creating customer satisfaction and delight among the customers by working off the customers problems as well with standardized processes, as well as with innovative processes. An inhibiting factor is the complexity of the customers problems. With a rising complexity, it gets more difficult to solve the problem and to create customer satisfaction and customer delight. In the IT service industry, the complexity has a special impact. Due to the characteristics of the industry, encountered problems are often complicated and technical sophisticated. These individual characteristics lead to an increased complexity, the front-line-employees have to deal with. To manage this challenge, several measures have to be adopted. The service-employee can be supported by a clearly defined guideline, that includes all relevant steps of the service process. Additionally, a learning culture can be enhanced by creating a knowledge database, where service-cases are documented. The technical support of the service-employee by using special software tools is another measure, which supports the service excellence culture of the organisation.
As a result of the technical progress, processes have to be adjusted. On the one hand, the digital transformation is absolutely necessary for every organization to operate efficient and sustainable, on the other hand whose accomplishment is a tremendous challenge. The huge amount of personal data, which accrue in this context, is an additional difficulty.
Against the background of the General Data Protection Regulation (GDPR), this thesis focuses on process management and ways of optimizing processes in a Human Resources Department. Beside the analysis of already existing structures and workflows, data management and especially the handling of personal data in an application process are examined. Both topics, the process management and the data protection are vitally important by itself, but it is necessary to implement the requirements of data protection within the appropriate position of a corresponding process. Relating to this, the thesis deals with the research question of what barriers may occur by a sustainable process integration and to which extend the GDPR prevent an unobstructed workflow within the Human Resources Department of the Handwerkskammer Koblenz. Additionally, answering the question of which subprocesses are convenient for a process automation is highly significant.
In scope of these questions Business Process Management is the solution. By means of the graphical representation standard, Business Process Model and Notation, a process model with the relevant activities, documents and responsibilities of the recruitment process is designed. Based on a target-actual comparison it becomes apparent, that standardized process steps with less exceptions and a large amount of information are basically convenient for automation respectively partial automation. After the different phases of the recruitment process are documented in detail, a Workflow-Management-System can ex-port the transformed models, so the involved employees just have to carry out a task list with assigned exercises. Against the background of the data protection regulations, access rights and maturities can be determined. Subsequently only authorized employees have admission to the personal data of applicants. Because of impending sanctions by violation against the GDPR, the implementation of the relevant legal foundations within the recruitment process is necessary and appropriate. Relating to the defined research questions, it appears that in principle not every activity is appropriate for a process automation. Especially unpredictable and on a wide range of factors depending subprocesses are unsuitable. Additionally, media discontinuities and redundant data input are obstacles to an enduring process integration. Nevertheless, a coherent consideration of the topics of business process management and the data protection regulations is required.