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Literaturanalyse und Darstellung aktueller Forschungsschwerpunkte zum Thema Entrepreneurial Strategy
(2019)
Entrepreneurial Strategy ist in der Literaturwelt weit verbreitet. Dieser Begriff fand schon im 20. Jahrhundert seine Anwendung und zieht sich bis ins heutige Zeitalter weiter. Diese Beständigkeit und Entwicklung des Entrepreneurs und dem Wunsch nach einem eigenen Unternehmen trieben die Diskussion dieses Themas voran. Die Wahl der passenden unternehmerischen Strategie ist eine der wichtigsten Entscheidungen, die ein Unternehmer treffen muss. Diese Problematik sorgte für eine Analyse und genaue Forschung der Entscheidungen und Einflussfaktoren. Resultate davon wurden festgehalten und interpretiert um die Branche der Entrepreneure zu fördern und somit die Wirtschaft anzutreiben. In der vorliegenden Arbeit wird zunächst ein Grundverständnis für die wichtigsten Begrifflichkeiten ausgearbeitet. Grundlage dieser Bachelorarbeit ist jedoch, anhand einer Literaturanalyse nach Webster und Watson (2002) einen Einblick in die Forschung der Entwicklung von Entrepreneurial Strategy zu geben und den aktuellen Stand herauszuarbeiten. Anahnd dieser Literaturanalyse werden Referenzen, Konzepte und die Notwendigkeit von Strategien verdeutlicht und die Rolle in einem Start-Up erklärt. Aus der Analyse und dem Vergleich zu älteren Veröffentlichungen geht hervor, das der Prozess der Strategiefindung eine Differenzierung in zwei Teile aufweist. Es wird unter dem Strategiesuch- und dem Strategieauswahlprozess uinterschieden. Merkmale, die früher als Allgemeine Einflussfaktoren für die Wahl der Strategie angenommen wurden, werden in der heutigen Literatur den genauen Prozessen und Phasen zugeteilt. Das Resultiert, das Merkmale, wie die persönlichen Eigenschaften, die Umgebung und das Humankapital eines Unternehmers mehr Einfluss während dem Suchprozess haben als während der darauffolgenden Auswahl. Zudem wurden für die Auwahl Methoden und Richtlinien entwickelt, die dem Unternehmer helfen sollen seine Alternativen zu sortieren und daraus zu wählen.
A growing flood of advertising and information as well a limited capacity to collect information present a challenge to marketing today. Marketing in general is very important for the success of a company. But the classic marketing theory which ignores the special characteristics of young companies dominates. A new company with a new idea and a new product meets an existing market with customers and established competitors. For an innovation-related founding context this is a special challenge.
In this bachelor thesis the subjects, entrepreneurship and marketing will be discussed first. In addition the special characteristics of young companies, the so-called liabilities will be explained. The meaning of the term entrepreneurial marketing is explained by detailed consideration of the close and wide conceptual understanding. Afterwards the comparison clarifies the difference to the classic marketing. As part of the literature review, the current state of research will be presented and the practical use will be examined in more detail based on the central approaches. The approaches are the guerrilla marketing, ambient marketing, sensation marketing, viral marketing and ambush marketing. How entrepreneurial marketing with the central approaches is used in a start-up company is analyzed by a qualitative investigation in the form of a case study.
The case study shows that unconventional marketing measures and low use of medium can have a large effect. The entrepreneurial marketing therefore offers an alternative to classic marketing because it pays attention to the special characteristics of a young start-up company. This bachelor thesis shows that the entrepreneurial marketing can convert the weaknesses of young founding companies into strengths and lead to superiority over the competition.
This bachelor thesis deals with the conception, implementation and evaluation of a Jump'n'Run game and the consideration of the influence of achievment systems on players. In the game Age of Tunes you play Bardur, the beardless bard and have to try to free the cursed magical creatures in the world Harmonica. The emphasis of the thesis was the clean conception and gradual development of the game, appealing graphic quality, integration of opponents, a mini-game and the consideration of effects of an achievment system on players. In a final evaluation the game and the behavior could be evaluated regarding the achievments.
The goal of this work is the induction, conception, implementation and evaluation of an interactive game application among Android. The game genre of the app is a 2D-Jump ‘n’ Run Side-Scroller, whose graphical implementation is based on the four elements earth, fire, water and wind. The application should have classic functions of a Jump ‘n’ Run game and allow the player to overcome the four game worlds to find the finish. The implementation is based on Unity Engine and Adobe Photoshop. A user test asks basic questions about the application and specific questions about the research question, which are then evaluated. The research question examines the connection between fun factor and color perception while playing the app. Represented by the natural color combinations of the four elements. At the end possibilities for expansion and future prospects will be discussed.
The following bachelor thesis gives an overview of various approaches and techniques for procedural generation of three-dimensional city models. Especially the usage of generative grammars is being examined and later used for the implementation of an own application. Its focus was the embedding of predetermined primary street networks as well as the procedural generation of secondary street networks and different kinds of buildings. The application allows the efficient creation of extensive and variably structured city models. However, there are restrictions regarding the realism and variation of the results.
The Internet of Things is still one of the most relevant topics in the field of economics and research powered by the increasing demand of innovative services. Cost reductions in manufacturing of IoT hardware and the development of completely new communication ways has led to the point of bil-lions of devices connected to the internet. But in order to rule this new IoT landscape a standardized solution to conquer these challenges must be developed, the IoT Architecture.
This thesis examines the structure, purpose and requirements of IoT Architecture Models in the global IoT landscape and proposes an overview across the selected ones. For that purpose, a struc-tured literature analysis on this topic is conducted within this thesis, including an analysis on three existing research approaches trying to frame this topic and a tool supported evaluation of IoT Archi-tecture literature with over 200 accessed documents.
Furthermore, a coding of literature with the help of the specialised coding tool ATLAS.ti 8 is conduct-ed on 30 different IoT Architecture Models. In a final step these Architecture Models are categorized and compared to each other showing that the environment of IoT and its Architectures gets even more complex the further the research goes.
In dieser Arbeit wird das Echtzeitrendering von Wolken von der Theorie bis hin zur Entwicklung derselben behandelt. Dabei sollen die visuellen Eigenschaften der Wolken sowie die unterschiedliche Wolkentypen simuliert werden. Dabei ist die Berechnung der Beleuchtung essentiell für ein glaubwürdiges Ergebnis. Die Rendertechniken nutzen dabei unterschiedliche Noise-Texturen; für die Modulierung der Wolken sind es hauptsächlich Perlin- und Perlin-Worley-Texturen. Das Rendern der Wolken wird per Compute-Shader durchgeführt um die Echtzeitfähigkeit zu gewährleisten. Um die Performance zu steigern, werden Temporal Reprojektion und andere Optimierungstechniken angewendet.
This Bachelor thesis describes the conception, implementation and evaluation of a playful augmented reality application for mobile devices. Building on the ARCore SDK, the game pARcours was developed, where the player can place virtual objects in the real environment to build their own parcours. This must be flown through with a likewise virtual aircraft. The main focus in the implementation of the game was on the interaction with the virtual objects and the collision detection of these with real surfaces. Furthermore, various input methods for building the parcours and controlling the aircrafts were examined. In a final evaluation both the game and the various input methods could be evaluated, as well as ARCore with regard to the development of augmented reality applications.
This thesis deals with the conception and implementation of an action role-playing game using the game engine Unity. Within the context of an evaluation, the game was supposed to be evaluated with regard to the usability of the integrated control modes, the visual conviction of the animations and the user-friendliness of the tools and visualizations provided. In addition, weaknesses and problems in the game were to be identified through open feedback. The results of the evaluation showed that the game is still expandable in terms of usability and user-friendliness, but has left a good impression on the test persons.
Simulation von Rauch
(2019)
This bachelor thesis deals with the simulation of smoke in a particle
system. Here the possibilities are investigated to implement smoke as
realistically as possible in a particle system and to calculate it in real time.
The physical simulation is based on the work of Müller and
Ren, who deal with the physical properties of fluids and gases.
The simulation was implemented on the GPU using C++, OpenGL and
the compute shaders available in OpenGL. Special attention was paid
to the performance of the simulation. Hoetzlein techniques are
used to accelerate the particle system. Two acceleration methods were
then implemented and compared. The runtime, but also the used memory
space of the GPU is discussed.
In this thesis, the theory of video seethrough is fundamentally presented on the basis of a panoramic view from several camera frames of
different perspectives. Based on this, a system was designed and implemented in which video streams are put together into a panoramic image by
perspective distortion. This is then projected onto the inside of a cylinder
with the virtual position of the viewer in the middle. Finally, the resulting
video panoramas will be displayed in VR glasses. Within the implementation some optimizations are also presented, among others those that make
the system real-time capable beyond the task. Furthermore, the developed
system will be evaluated and compared with two other methods.
This thesis is about the design and the implementation of a virtual reality experience. The goal is to answer two questions: Is it possible to create an immersive virtual reality experience which is mainly using impulses and triggers to scare and frighten users? Secondly, is this immersion strong enough to create an illusion in which the user can't separate the real world from the virtual world? To realise this project the design program Unity3D as well as Visual Studios 2017 were used. Furthermore, in order to verify that the experience is indeed immersive for the user, an experiment with a sample size of seven people was created. Afterwards the candidates were interviewed via a questionnaire how they felt during the virtual reality application. As a result the study showed that the application has tendencies to be immersive but the users were still aware of the situation. It can be concluded that the immersion was not strong enough to fool users regarding the separation of virtual and real world.
Global-Illumination is an important part of the rendering of realistic images. However, the computational complexity of an accurate simulation of these effects is too high for the use in real time applications. In this paper Light-Propagation-Volumes, Screen-Space-Reflections and multiple variants of Screen-Space-Ambient-Occlusion are investigated as a solution for real time rendering. It is shown that they are fast enough for the use in real time applications. The various techniques approximate only a few aspects of the light transport, but complement each other.
Abstract
This bachelor thesis delivers a comprehensive overview of the topic Internet of Things (IoT). With the help of a first literature review, important characteristics, architectures, and properties have been identified. The main aim of this bachelor thesis is to determine whether the use of IoT in the transport of food, considering the compliance with the cold chain, can provide advantages for companies to reduce food waste. For this purpose, a second literature review has been carried out with food transport systems without the use, as well as with the use of IoT. Based on the literature review, it is possible at the end to determine a theoretical ‘ideal’ system for food transport in refrigerated trucks. The respective used technologies are also mentioned. The findings of several authors have shown that often significant improvements can be achieved in surveillance, transport in general, or traceability of food, and ultimately food waste can be reduced. However, benefits can also be gained using new non-IoT-based technologies. Thus, the main knowledge of this bachelor thesis is that a theoretical ‘ideal’ transport system contains a sensible combination of technologies with and without IoT. This system includes the use of a Wireless Sensor Network (WSN) for real-time food monitoring, as well as an alarm function when the temperature exceeds a maximum. Real-time monitoring with GPS coupled with a monitoring center to prevent traffic jams is another task. Smart and energy-efficient packaging, and finally the use of the new supercooling-technology, make the system significantly more efficient in reducing food waste. These highlights, that when choosing a transport system, which is as efficient and profitable as possible for food with refrigerated transport, companies need not just rely on the use of IoT. On this basis, it is advisable to combine the systems and technologies used so far with IoT in order to avoid as much food waste as possible.
The development of a game engine is considered a non-trivial problem. [3] The architecture of such simulation software must be able to manage large amounts of simulation objects in real-time while dealing with “crosscutting concerns” [3,p. 36] between subsystems. The use of object oriented paradigms to model simulation objects in class hierarchies has been reported as incompatible with constantly changing demands during game development [2, p. 9], resulting in anti-patterns and eventual, messy refactoring.[13]
Alternative architectures using data oriented paradigms revolving around object composition and aggregation have been proposed as a result. [13, 9, 1, 11]
This thesis describes the development of such an architecture with the explicit goals to be simple, inherently compatible with data oriented design, and to make reasoning about performance characteristics possible. Concepts are formally defined to help analyze the problem and evaluate results. A functional implementation of the architecture is presented together with use cases common to simulation software.
This bachelor thesis investigates the utilization of the Wii Balance Board
in virtual reality applications. For the investigation a snowboard game is
implemented, in which the virtual avatar can be controlled with the pressure
sensors of the Wii Balance Board. The user should be able to move
playfully and intuitively through the virtual environment by balancing his
body. The immersiveness and the influence on motion sickness and cybersickness
will be investigated. In Addition, the Wii Balance Board will be
compared with the Xbox Controller. The aim of the work is to evaluate
whether the Wii Balance Board is able to allow free movement in virtual
environments and whether it is more advantageous to use it rather than
a conventional controller. The results of the survey indicate that the Wii
Balance Board has a positive influence on the immersivness of the game,
despite better game results by using a conventional controller. The survey
also reveals that the use of the Wii Balance Board is responsible for more
motion-sickness/cybersickness cases.
Deformable Snow Rendering
(2019)
Accurate snow simulation is key to capture snow's iconic visuals. Intricate
methods exist that attempt to grasp snow behaviour in a holistic manner. Computational complexity prevents them from reaching real-time performance. This thesis presents three techniques making use of the GPU that focus on the deformation of a snow surface in real-time. The approaches are examined by their ability to scale with an increasing number of deformation actors and their visual portrayal of snow deformation. The findings indicate that the approaches maintain real-time performance well into several hundred individual deformation actors. However, these approaches each have their individual restrictions handicapping the visual results. An experimental approach is to combine the techniques at reduced deformation actor count to benefit from the detailed, merged deformation pattern.
The main goal of this paper is to ascertain, if neural networks (especially LSTM) are helpful in predicting processes by making predictions as accurately as possible.
TensorFlow is the used framework in Python to build recurrent neural networks. Two networks are built, whereby one is used for training and the other one for prediction.
Used datasets contain several processes with several events each. With those processes, the network ist trained and afterwards, the parameters are saved. The network for prediction uses these parameters to make predictions.
The neural network is able to make clear predictions about subsequent events. Even branches can be predicted.
When developed further, integration in other programs is possible. It is recommended to use unique names for the events or to rename them.
Mit der rasant fortschreitenden Entwicklung von Informatiksystemen und Algorithmen ist die Erfassung und Verarbeitung von Daten in immer größeren Umfang möglich. Verschiedene Initiativen haben sich dadurch motiviert zur Aufgabe gemacht, über die daraus resultierenden Gefahren für die Persönlichkeitsrechte und die Meinungsfreiheit aufzuklären. Dies soll einen bewussteren Umgang mit personenbezogenen Daten zur Folge haben. Zum Schutz der Grundrechte bedarf es aufgeklärter und informierter Nutzer, diese Aufgabe können die Initiativen allerdings nicht alleine leisten. Die staatlichen Bildungseinrichtungen und besonders die Schulen, stehen hier in der Pflicht sich an der Lösung des Problems zu beteiligen. Um ihrem Bildungsauftrag im vollen Ausmaß gerecht zu werden, bedarf es struktureller Änderungen, wie der Änderung von Lehrplänen. Solange diese allerdings nicht erfolgt sind, muss in und mit den gegebenen Strukturen gearbeitet werden. Eine Plattform dafür bietet der schulische Informatikunterricht.
Die vorliegende Arbeit stellt eine Unterrichtsreihe zur Behandlung von Datenschutz und Datensicherheit vor. Es wurde dabei ein kontextorientierter Ansatz nach Vorbild von Informatik im Kontext gewählt. Die Reihe Smartphone-Applikationen beinhaltet über die genannten primären Themen der Unterrichtsreihe hinaus weitere Dimensionen, die bei der Nutzung von Smartphones auftreten. Durch den direkten Bezug zum Alltag der Schüler soll dabei eine möglichst hohe Betroffenheit erzeugt werden. Dadurch sollen die Schüler ihr bisheriges Nutzungsverhalten überdenken und im besten Fall ihren Altersgenossen als Vorbilder dienen. Die Prüfung der Durchführbarkeit der Reihe im Unterricht steht noch aus. Diese war im Rahmen dieser Arbeit, begründet durch die begrenzte Bearbeitungszeit, nicht zu leisten.
Für die Entwicklung sicherer Softwaresysteme erweitert UMLsec die UML durch die Definition von Sicherheitsanforderungen, die erfüllt sein müssen. In Klassendiagrammen können Attribute und Methoden von Klassen Sicherheitseigenschaften wie secrecy oder integrity haben, auf die nicht authorisierte Klassen keinen Zugriff haben sollten. Vererbungen zwischen Klassen erzeugen eine Komplexität und werfen die Frage auf, wie man mit der Vererbung von Sicherheitseigenschaften umgehen sollte. Neben der Option in sicherheitskritischen Fällen auf Vererbungen zu verzichten, gibt es im Gebiet der objektorientierten Datenbanken bereits viele allgemeine Recherchen über die Auswirkungen von Vererbung auf die Sicherheit. Das Ziel dieser Arbeit ist es, Ähnlichkeiten und Unterschiede von der Datenbankseite und den Klassendiagrammen zu identifizieren und diese Lösungsansätze zu übertragen und zu formalisieren. Eine Implementierung des Modells evaluiert, ob die Lösungen in der Praxis anwendbar sind.