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  • Williams, Susan P. (1) (remove)

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  • social media (1) (remove)

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  • Institut für Wirtschafts- und Verwaltungsinformatik (1) (remove)

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Categorising Social Media Business Risks (2014)
Hausmann, Verena ; Williams, Susan P.
The aim of this paper is to identify and understand the risks and issues companies are experiencing from the business use of social media and to develop a framework for describing and categorising those social media risks. The goal is to contribute to the evolving theorisation of social media risk and to provide a foundation for the further development of social media risk management strategies and processes. The study findings identify thirty risk types organised into five categories (technical, human, content, compliance and reputational). A risk-chain is used to illustrate the complex interrelated, multi-stakeholder nature of these risks and directions for future work are identified.
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