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In the age of Web 2.0 the internet as a platform to provide services or sell goods gained more attention in companies. Especially for customer support customer forums can be a useful tool for companies. By providing customer forums, companies can reduce their support costs dramatically. Nevertheless, it is often difficult for companies to measure the success of customer forums. In the research literature the determinants of success of customer forums have seldom been studied. The purpose of this bachelor thesis is to fill this research gap by applying the model of Lin and Lee to measure the success of online-communities on customer forums. In addition, metrics for measuring the success of this model are discussed. The discussion of this topic leads to the conclusion that the model of Lin and Lee is mostly applicable for customer forums, and provides a useful approach to measuring suc-cess both in theory and in practice. This could be demonstrated by the example of the 1&1 customer forum. The metrics that were found in the theoretical part were quite relevant in practice. Nevertheless, future research should focus more on monetary indicators to also make success of customer forums financially assessable.
In the last few years, information technology experienced a great increase. People and Enterprises are able to exchange information through the development of the Web 2.0 to the Social Web. Social Networks like Facebook or Xing, blogs from known and unknown people or the many discussion forums are common platforms where people have the opportunity to share and exchange information. Enterprises and people have to accept this fact and development. The reputation is also influenced by the overabundance of information. The result of this development is the digital reputation, which extend the entire reputation. Everyone who is looking for an order or a job can assume that his orrnher name will be "googled", whether he or she is a part of an internet branch or not. Every information is available through search engines. Just a quick look at the Facebook or Xing profile is needed to get a brief impression of someone. The communications expert Klaus Eck said that someone who takes the internet seriously will get a benefit for the development of his digital reputation. This research work will show you through a self made questionnaire what is seen as positive and negative influences on the reputation in Social Networks and how the digital reputation impacts the entire reputation.
This thesis deals with the question of which success factors apply to social media marketing. German start-up companies are examined for this purpose. The investigation is based on ten semi-structured expert interviews, which are evaluated using a qualitative content analysis. The results show that there are many success factors and that companies proceed differently in many areas when implementing social media marketing measures. Important success factors are a tailor-made, company-specific social media strategy with a clear formulation of goals, integration of social media marketing into the corporate strategy, openness to new social media trends, credibility and reputation, compliance with data protection, the correct handling of criticism, use of social media as a market research tool and a long-term social media strategy. However, the significance of the results should not be overestimated, since this is a qualitative study with a limited range and only examines individual cases. Further research on the success factors could be based on quantitative studies or group discussions in which experts or users or customers are interviewed. Another possibility is the qualitative examination of the user-generated content.
New techniques concerning the automatic identification of objects (Auto-ID) show unique potential for being used in the economy. This paper focuses on the technology of Radio Frequency Identification (RFID) and examines its uses and potentials regarding selected economic sectors. In the course of this paper, RFID will be directly compared to the bar code, the currently most prevalent system for object identification in the economy. To this end, the different basic modes of operation of both technologies will be introduced, and differences between their technical realizations will be brought to light. Moreover, this paper distinguishes and evaluates both technologies with regards to their potential use in three different branches of industry. Their differentiation provides the basis for determining and evaluating the RFID technology- probability of replacing the bar code in the consumer goods sector, the logistic sector, and the pharmaceutic sector.
Entscheidungsverhalten unter Unsicherheit mit Berücksichtigung von Persönlichkeitseigenschaften
(2014)
The subject of this Bachelor Thesis is the research of decision-making in consideration of personal characteristics. One part of this thesis should analyze the uncertainty and the risk of decision-making and explain which differences a decision-maker is faced with. The other part should compare different groups of people and point out that these groups are faced with different problems in their decision making process. The differences in these groups are based on demographical and personal characteristics, such as the type of profession or the level of knowledge. The conclusion of this paper is to assign different types of heuristics, logics, theories and other decision-supporting tools to the different groups of people.
A growing flood of advertising and information as well a limited capacity to collect information present a challenge to marketing today. Marketing in general is very important for the success of a company. But the classic marketing theory which ignores the special characteristics of young companies dominates. A new company with a new idea and a new product meets an existing market with customers and established competitors. For an innovation-related founding context this is a special challenge.
In this bachelor thesis the subjects, entrepreneurship and marketing will be discussed first. In addition the special characteristics of young companies, the so-called liabilities will be explained. The meaning of the term entrepreneurial marketing is explained by detailed consideration of the close and wide conceptual understanding. Afterwards the comparison clarifies the difference to the classic marketing. As part of the literature review, the current state of research will be presented and the practical use will be examined in more detail based on the central approaches. The approaches are the guerrilla marketing, ambient marketing, sensation marketing, viral marketing and ambush marketing. How entrepreneurial marketing with the central approaches is used in a start-up company is analyzed by a qualitative investigation in the form of a case study.
The case study shows that unconventional marketing measures and low use of medium can have a large effect. The entrepreneurial marketing therefore offers an alternative to classic marketing because it pays attention to the special characteristics of a young start-up company. This bachelor thesis shows that the entrepreneurial marketing can convert the weaknesses of young founding companies into strengths and lead to superiority over the competition.
The subject of this thesis was to analyse the involvement of classical creativity techniques and IT tools in different phases of the innovation process. In addition, the present work deals with the integration of Design Thinking and TRIZ into the innovation process. The aim was to define a specific innovation process based on diverse existing Innovation process models from the literature. This specific innovation process should serve as a basis for the analysis of integration of creativity techniques, IT tools, Design Thinking and TRIZ. Summarizing it can be said that the application of creativity techniques and IT Tools is admissible and useful in every phase of the innovation process. In this work it was shown that the design thinking method can be integrated in the early stages of the innovation process. Also, the process model of TRIZ, which differs from traditional innovation processes, can be combined with classical innovation processes.
In this thesis, the methods of a feasibility study are applied to analyze whether or not the foundation of an academic based startup focusing on IT-consulting is possible. For this purpose the concept of consulting, the demand for the offering of consulting services as well as the relevant market are analyzed. Furthermore, empirical research through face-to-face interviews with IT-companies located in the region of Koblenz is utilized in order to gain further insight about the feasibility of said business venture. The result of the research is to be presented in a concrete recommendation for further actions.
Die Bachelorarbeit über das Thema "Geld in PC-Spielen - Inflation in World of Warcraft" beschäftigt sich mit der Frage, ob es Inflation in der virtuellen Spielumgebung von World of Warcraft gibt und ob diese Entwicklung auf vergleichbaren Ursachen der realen Welt beruht. World of Warcraft ist mit 8 Millionen Spielern weltweit das bisher erfolgreichste Multiplayer Onlinespiel und wurde deshalb als Betrachtungsgegenstand ausgewählt.
Entrepreneurship plays a vital role in scientific literature and in public debates. Especially in these hightech and digitized times it happens more and more frequently that young entrepreneurs with a good idea make the breakthrough and set up an established company. Basically, there are an increasing number of start-ups and a trend towards independence. The economy of a country depends on young entrepreneurs in order to remain economically competitive in international competition. It follows that young entrepreneurs must be encouraged and supported. This support is expressed in various stages of foundation and through various fields of action. In the meantime, there are many offers for start-up support. These networks satisfy different fields of action along a foundation. However, a structured overview of these networks on which a young founder can orient himself and gain easily access to the offers of the networks, is missing until then.
This work attempts to present these offers clearly on a map and to categorize and present the commitment in the respective fields of action. In addition to this main objective, the following three key questions are investigated and answered in this work:
1. How can the Entrepreneurship Networks be assigned to the respective fields of action of Entrepreneurship Education?
2. What is the benefit of such a classification for potential entrepreneurs in detail?
3. Are these Entrepreneurship networks missing an important step? Might they improve their offer? Does the value chain cover every need a young entrepreneur might have?
For this purpose, the respective fields of action of the networks are first separated from each other along a founding and defined individually. Subsequently, a combination of quantitative and qualitative approaches was used to filter and analyze the contents of the websites of the networks. The results of this investigation were transformed in a classification
The aim of this work is to produce a map that displays the existing networks in the world clearly. The map also contains information that is more detailed and the classifica-tion of the networks in the respective fields of action.