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- Fachbereich 4 (32) (remove)
Aufgrund des branchenweiten Bedarfs den Konkurrenzkampf zu umgehen, entwickelten Kim und Mauborgne die Blue Ocean Strategy, um neue Märkte zu ergründen. Diese bezeichnen sie als einzigartig. Da jedoch weitere Strategien zur Ergründung neuer Märkte existieren, ist es das Ziel dieser Arbeit herauszufinden, anhand welcher Charakterisierungsmerkmale die Blue Ocean Strategy als einzigartig angesehen werden kann.
Die Strategie von Kim und Mauborgne soll daher mit Schumpeters schöpferischen Zerstörung, Ansoffs Diversifikationsstrategie, Porters Nischenstrategie und Druckers Innovationsstrategien verglichen werden. Für den Vergleich werden die Charakterisierungsmerkmale herangezogen, nach denen Kim und Mauborgne die Blue Ocean Strategy als einzigartig beurteilen. Auf Basis dieser Kriterien wird ein Metamodell entwickelt, mit dessen Hilfe die Untersuchung durchgeführt wird.
Der Vergleich zeigt, dass die Konzepte von Schumpeter, Ansoff, Porter und Drucker in einigen Kriterien der Blue Ocean Strategy ähneln. Keine der Strategien verhält sich jedoch in allen Punkten so wie das Konzept von Kim und Mauborgne. Während die Blue Ocean Strategy ein Differenzierung und Senkung der Kosten anstrebt, orientieren sich die meisten Konzepte entweder an einer Differenzierung oder an einer Kostenreduktion. Auch die Betretung des neuen Marktes wird unterschiedlich interpretiert. Während die Blue Ocean Strategy auf einen Markt abzielt, der unergründet ist und somit keinen Wettbewerb vorweist, werden bei den anderen Strategien oft bestehende Märkte als neu interpretiert, auf denen das Unternehmen bisher nicht agiert hat. Dies schließt die vorherige Existenz der Märkte jedoch nicht aus.
Auf Basis der durch den Vergleich gezogenen Erkenntnisse, kann somit die Blue Ocean Strategy als einzigartig bezeichnet werden.
On-screen interactive presentations have got immense popularity in the domain of attentive interfaces recently. These attentive screens adapt their behavior according to the user's visual attention. This thesis aims to introduce an application that would enable these attentive interfaces to change their behavior not just according to the gaze data but also facial features and expressions. The modern era requires new ways of communications and publications for advertisement. These ads need to be more specific according to people's interests, age, and gender. When advertising, it's important to get a reaction from the user but not every user is interested in providing feedback. In such a context more, advance techniques are required that would collect user's feedback effortlessly. The main problem this thesis intends to resolve is, to apply advanced techniques of gaze and face recognition to collect data about user's reactions towards different ads being played on interactive screens. We aim to create an application that enables attentive screens to detect a person's facial features, expressions, and eye gaze. With eye gaze data we can determine the interests and with facial features, age and gender can be specified. All this information will help in optimizing the advertisements.
Gartner predicts that 33 per cent of total accesses to Business Intelligence (BI) functionalities will be done until 2013 using mobile devices. While mobile devices have already spread to a high extent in private life they have recently become more and more part of the professional life as well and businesses are seeking to develop smart scenarios on how to integrate the new technologies in their processes. The development of mobile software applications is also booming in the field of BI. The research topic of Mobile Business Intelligence (mBI) is focussing on how to expand traditional BI concepts to the new mobility dimension thus enabling to apply BI functionalities on mobile devices, such as smartphones and tablet computers. The increasing significance of mBI for research in combination with the tremendous economic growth potential forecasted for the next years is the driver for writing this thesis. The main aspect of the present thesis is a concept on how to develop a consistent mBI Strategy aligning all structures, processes and stakeholders to one standard set of goals and guidelines. Crucial points when implementing an mBI strategy are the definition of goals, the identification of risks and opportunities, the adaptation of mBI to the user context, the integration of mBI into the existing IT landscape, as well as a proper set-up of system architectures and security concepts. Besides analyzing the aspect of mBI strategy this thesis also considers the market situation of mBI. Clearly defined goals and the systematic development of a consistent mBI strategy which is in line with these goals can be considered as a crucial prerequisite for companies to successfully implement mBI.
This master thesis deals basically with the design and implementation of a path planning system based on rapidly exploring search trees for general-n-trailers. This is a probabilistic method that is characterized by a fast and uniform exploration. The method is well established, however, has been applied only to vehicles with simple kinematics to date. General-n-trailers represent a particular challenge as their controllability is limited. For this reason the focus of this thesis rests on the application of the mentioned procedure to general-n-trailers. In this context systematic correlations between the characteristics of general-n-trailers and the possibilities for the realization and application of the method are analyzed.
Magnetic resonance (MR) tomography is an imaging method, that is used to expose the structure and function of tissues and organs in the human body for medical diagnosis. Diffusion weighted (DW) imaging is a specific MR imaging technique, which enables us to gain insight into the connectivity of white matter pathways noninvasively and in vivo. It allows for making predictions about the structure and integrity of those connections. In clinical routine this modality finds application in the planning phase of neurosurgical operations, such as in tumor resections. This is especially helpful if the lesion is deeply seated in a functionally important area, where the risk of damage is given. This work reviews the concepts of MR imaging and DW imaging. Generally, at the current resolution of diffusion weighted data, single white matter axons cannot be resolved. The captured signal rather describes whole fiber bundles. Beside this, it often appears that different complex fiber configurations occur in a single voxel, such as crossings, splittings and fannings. For this reason, the main goal is to assist tractography algorithms who are often confound in such complex regions. Tractography is a method which uses local information to reconstruct global connectivities, i.e. fiber tracts. In the course of this thesis, existing reconstruction methods such as diffusion tensor imaging (DTI) and q-ball imaging (QBI) are evaluated on synthetic generated data and real human brain data, whereas the amount of valuable information provided by the individual reconstruction mehods and their corresponding limitations are investigated. The output of QBI is the orientation distribution function (ODF), where the local maxima coincides with the underlying fiber architecture. We determine those local maxima. Furthermore, we propose a new voxel-based classification scheme conducted on diffusion tensor metrics. The main contribution of this work is the combination of voxel-based classification, local maxima from the ODF and global information from a voxel- neighborhood, which leads to the development of a global classifier. This classifier validates the detected ODF maxima and enhances them with neighborhood information. Hence, specific asymmetric fibrous architectures can be determined. The outcome of the global classifier are potential tracking directions. Subsequently, a fiber tractography algorithm is designed that integrates along the potential tracking directions and is able to reproduce splitting fiber tracts.
In dieser Arbeit wird eine Softwarebibliothek zur Nutzung des USB-Hostmodus von Mikrocontrollern der Baureihe AT90USB entwickelt. Die Eigenschaften des USB werden erläutert und darauf aufbauend die Hardware des verwendeten Mikrocontrollers beschrieben. Anschließend wird die entwickelte Software und deren Funktionsweise erläutert. Abschließend werden Treiber für diverse Geräteklassen vorgestellt, die auch dem Test der entwickelten Bibliothek dienen.
Identifying reusable legacy code able to implement SOA services is still an open research issue. This master thesis presents an approach to identify legacy code for service implementation based on dynamic analysis and the application of data mining techniques. rnrnAs part of the SOAMIG project, code execution traces were mapped to business processes. Due to the high amount of traces generated by dynamic analyses, the traces must be post-processed in order to provide useful information. rnrnFor this master thesis, two data mining techniques - cluster analysis and link analysis - were applied to the traces. First tests on a Java/Swing legacy system provided good results, compared to an expert- allocation of legacy code.
In this thesis the possibilities for real-time visualization of OpenVDB
files are investigated. The basics of OpenVDB, its possibilities, as well
as NanoVDB and its GPU port, were studied. A system was developed
using PNanoVDB, the graphics API port of OpenVDB. Techniques were
explored to improve and accelerate a single ray approach of ray tracing.
To prove real-time capability, two single scattering approaches were
also implemented. One of these was selected, further investigated and
optimized to achieve interactive real-time rendering.
It is important to give artists immediate feedback on their adjustments, as
well as the possibility to change all parameters to ensure a user friendly
creation process.
In addition to the optical rendering, corresponding benchmarks were
collected to compare different improvement approaches and to prove
their relevance. Attention was paid to the rendering times and memory
consumption on the GPU to ensure optimal use. A special focus, when
rendering OpenVDB files, was put on the integrability and extensibility of
the program to allow easy integration into an existing real-time renderer
like U-Render.
Diese Masterarbeit beschreibt und evaluiert die im Rahmen der Arbeit entwickelten Erweiterungen zur Schellings Segregationsimulation. Der Nobelpreisträger Thomas C. Schelling simulierte als erster ab 1969 die Segregation. Die dabei entstandenen Ergebnisse erlaubten eine genauere Analyse der auftretenden Phänomene. Uri Wilensky, Mitarbeiter der "Northwestern University", entwickelte seit 1999 eine Segregationssimulation in NetLogo.
Im Rahmen meiner Masterarbeit habe ich das NetLogo-Model von Uri Wilensky in sechs unterschiedlichen Szenarien weiterentwickelt.
Systems to simulate crowd-behavior are used to simulate the evacuation of a crowd in case of an emergency. These systems are limited to the moving-patterns of a crowd and are generally not considering psychological and/or physical conditions. Changing behaviors within the crowd (e.g. by a person falling down) are not considered.
For that reason, this thesis will examine the psychological behavior and the physical impact of a crowd- member on the crowd. In order to do so, this study develops a real-time simulation for a crowd of people, adapted from a system for video games. This system contains a behavior-AI for agents. In order to show physical interaction between the agents and their environment as well as their movements, the physical representation of each agent is realized by using rigid bodies from a physics-engine. The movements of the agents have an additional navigation mesh and an algorithm for collision avoidance.
By developing a behavior-AI a physical and psychological state is reached. This state contains a psychological stress-level as well as a physical condition. The developed simulation is able to show physical impacts such as crowding and crushing of agents, interaction of agents with their environment as well as factors of stress.
By evaluating several tests of the simulation, this thesis examines whether the combination of physical and psychological impacts is implementable successfully. If so, this thesis will be able to give indications of an agent- behavior in dangerous and/or stressful situations as well as a valuation of the complex physical representation.