The Stereotype Content Modell (SCM; Fiske et al., 2002) proposes two fundamental dimensions of social evaluation: Warmth, or the intentions of the target, and Competence, or the ability to enact these intentions. The practical applications of the SCM are very broad and have led to an assumption of universality of warmth and competence as fundamental dimensions of social evaluation. This thesis has identified five mainly methodological shortcomings of the current SCM research and literature: (I) An insufficient initial scale development; (II) the usage of varying warmth and competence scales without sufficient scale property assessment in later research; (III) the dominant application of first-generation analytical approaches; (IV) the insufficient definition and empirical proof for the SCM’s assumption of universality; and (V) the limited application of the SCM for some social targets. These shortcomings were addressed in four article manuscripts strictly following open science recommendations. Manuscript # 1 re-analysed published research using English SCM measures to investigate the measurement properties of the used warmth and competence scales. It reported the scales’ reliability, dimensionality and comparability across targets as well as the indicator-based parameter performance in a (multiple group) confirmatory factor analysis framework. The findings indicate that about two thirds of all re-analysed scales do not show the theoretically expected warmth and competence dimensionality. Moreover, only about eleven per cent allowed meaningful mean value comparisons between targets. Manuscript # 2 presents a replication of Manuscript # 1 in the national and language of German(y) generating virtually identical results as Manuscript # 1 did. Manuscript # 3 investigated the stereotype content of refugee subgroups in Germany. We showed that refugees was generally perceived unfavourably in terms of warmth and competence, but that the stereotype content varied based on the refugees’ geographic origin, religious affiliation, and flight motive. These results were generated using a reliability-corrected approach to compare mean values named alignment optimisation procedure. Manuscript # 4 developed and tested a high-performing SCM scale assessing occupational stereotypes a number of exploratory and confirmatory factor analyses.