During the last couple of years the extension of the internet into the real world, also referred to as the Internet of Things (IoT), was positively affected by an ongoing digitalization (Mattern and Floerkemeier, 2010; Evans, 2013). Furthermore, one of the most active IoT domains is the personal health ecosystem (Steele and Clarke, 2013). However, this thesis proposes a gamification framework which is supported and enabled by IoT to bring personal health and IoT together in the context of health-insurances. By examining gamification approaches and identifying the role of IoT in such, a conceptual model of a gamification approach was created which indicates where and how IoT is ap-plicable to it. Hence, IoT acts as enabler and furthermore as enhancer of gamified activities. Especial-ly the necessity of wearable devices was highlighted. A stakeholder analysis shed light on respective benefits which concluded in the outcome, that IoT enabled two paradigm shifts for both, the insur-ance and their customer. While taking the results of the examination and the stakeholder analysis as input, the previously made insights were used to develop an IoT supported gamification framework. The framework includes a multi-level structure which is meant to guide through the process of creat-ing an approach but also to analyze already existing approaches. Additionally, the developed frame-work was instantiated based on the application Pokémon Go to identify occurring issues and explain why it failed to retain their customer in the long term. The thesis provides a foundation on which fur-ther context related research can be orientated.