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- Master's Thesis (1) (remove)
This master- thesis investigates the topic of intercultural web design. Two websites from different countries are exemplarily compared. On the basis of cultural dimensions, cultural differences are presented on each respective website. The analysis particularly focuses on how detailed the respective website-designer and -operator regards their users" cultural differences and the creation of a cross-cultural web design. The analysis illustrates which cultural - and particularly intercultural - aspects of countries were taken into consideration in the design of the web sites. The investigation led to the conclusion that their implementation was not consequently executed for all web sites. Hence, this thesis offers suggestions for the improvement of aspects which are most important in intercultural web design.