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With the increasing importance and urgency of climate change, companies are challenged to contribute to sustainable development, especially by younger generations. However, existing corporate contributions have been criticized as insufficient, which could be particularly caused by a lack of employee engagement in corporate sustainability. In this context, gamification has been proposed and increasingly investigated in recent years as a promising, innovative tool to motivate sustainable employee behaviors in the workplace. However, there are few studies and applicable gamification solutions that address more than one specific sustainability issue and thus take a holistic perspective on sustainable behaviors in the workplace. Moreover, previous research lacks a comprehensive understanding of how different gamification elements elicit specific psychological effects, how these manifest in behavioral changes, and how these, in turn, cumulatively result in measurable corporate outcomes. The path from gamification as ”input” to corporate sustainability as ”output” thus remains unexplored.
This dissertation fills this gap by conceptualizing, designing, and evaluating a holistic gamified intervention that supports employees in various sustainable behaviors in their daily activities. The project uses a design science research approach that closely involves employees in the incremental development of the solution. As part of the iterative design process, this dissertation presents six studies to extend the theoretical understanding of gamification for sustainable employee behaviors. First, a comprehensive review of existing research on gamification for sustainable employee behavior is provided, analyzing gamification designs and results of previous studies and outlining an agenda for further research (Study 1). Theoretical foundations of research on gamification, serious games, and game-based learning (Study 2) and empirical design principles for gamification and persuasive systems (Study 3) are then systematically reviewed as a basis for the successful design of gamified applications. Subsequently, empirical studies explore employees’ motivations for sustainable behavior and illuminate their expectations for design features (Study 4), and identify contextual challenges and design dilemmas when implementing gamification in an organizational context (Study 5). Finally, a quantitative field study (Study 6) explores how different gamification designs influence sustainable employee behavior and corporate sustainability in organizations. Based on the findings, this dissertation presents a comprehensive framework of gamification for sustainable employee behavior that incorporates design, individual behavior, and organizational perspectives. Finally, building on these insights, it provides practical recommendations for designing gamification to encourage sustainable employee behavior at work.
Digital transformation is a prevailing trend in the world, especially in dynamic Asia. Vietnam has recorded remarkable changes in the economy as domestic enterprises have made new strides in the digital transformation process. MB Bank, one of the prestigious financial groups in Vietnam, also takes advantage of digital transformation to have the opportunity to break through to become a large-scale technology enterprise with many factors such as improving customer experience, increasing customer base and increasing customer satisfaction. enhance competitiveness, build trust and loyalty for customers. However, in the process of converting MB, there are also many challenges that require banks to have appropriate policies to handle. It can be said that MB Bank is a typical case study of digital transformation in the banking sector in Vietnam.
Digital Transformation Maturity of Vietnam Aviation Industry: The Effect of Organizational Readiness
(2023)
The paper studies the digital transformation maturity in the context of the aviation industry in Vietnam. Digital transformation can mean enhancing existing processes, finding new opportunities within existing business domains, or finding new opportunities outside existing business domains. In the era of post Covid-19, digital transformation will play a vital role in the recovery with the support from digital technology to leverage the communication and implementation of new projects or changes.
Digital transformation and digital transformation maturity sometimes are used indistinguishing, but they are two different definitions. This paper will further explain the differences and will apply digital transformation maturity as a scale for the digital transformation in the report.
Due to the lack of experiment in the relationship between digital transformation maturity and the organizational readiness, the study will explore four components of organizational readiness, including digital leadership, digital culture, digital capabilities, and digital partnering.
FinTech is deemed to be an underexplored phenomenon even in academic and real environments. Among (1) “Sustainable FinTech” – the application of information technology as innovation in established financial services providers’ business operation; and (2) “Disruptive FinTech” – the provision of financial products and services by non-incumbents which in most cases are information technology entrepreneurs, the former receives more attention. In order to contribute to Disruptive FinTech category, the thesis strive to examine Entrepreneurial Strategy framework applied for technology players taking part in Vietnam financial market.
Challenges of Implementing Innovation Strategies at Large Organizations: A case of Lotte Group
(2023)
For many decades, one of the most important focuses of research has been on determining whether or not there is a correlation between the size of an organization and its level of innovation. Unlike small companies, large companies often have well-established structure that are hard to change and change managements seems to be much more difficult especially related to innovation. Nevertheless, there are many examples to prove the opposites. Some large organization like Apple, Amazon... always show great innovation efforts and keep changing in a much positive way. Therefore, the aim of this thesis is to discuss of how large organization can be able to implement innovation when having much drawbacks compare to SMEs. Through the use of a qualitative research approach, researcher was able to explore essential information on the innovation strategies that large companies are using in order to innovate and how they could overcome existing challenges by studying the working process of Lotte Group – one of the biggest companies in Korea.
The paper is a study focusing on exploring which factors and examining the impact of those factors influencing the entrepreneurial intention among students in the Construction industry, specifically among students of Hanoi Construction University and Hanoi Architecture University. The study also mentions some solution of this findings for entrepreneurship in the Construction field in Vietnam that the author might think of based on this research work for future study. The Theory of planned behavior is used as the theoritical framework for this study. Both qualitative and quantitative methods are employed. The questionaire will be conducted among students of the two universities mentioned above. Then, an exploratory factor analysis (EFA) will performed to test the validity of the constructs. The research findings provide factors and their impact factors influencing the entrepreneurial intention and propose some solutions to improve the entrepreneurship in the Construction field in Vietnam.
Der Zweck dieser Arbeit ist es, sich auf die kritischen Forschungsherausforderungen und -themen zu konzentrieren, die UI/UX-Designprinzipien umgeben, mit einem Schwerpunkt auf kulturübergreifenden Konzepten aus der Perspektive von E-Learning-Plattformen. Zu diesem Zweck betrachten wir zunächst die kulturellen Dimensionen auf der Grundlage des Hofstede-Rahmens mit dem Ziel, wichtige kulturelle Werte zu identifizieren. Als zweites Ziel der Forschung erleichtert eine Reihe von Kriterien, die so genannte Usability-Heuristik von Nielsen, die Erkennung von Usability Problemen bei der Gestaltung von Benutzeroberflächen (UI). Die Usability-Heuristiken umfassen zehn Variablen, die die Interaktion zwischen dem Benutzer und einem Produkt oder System beeinflussen. Wenn wir uns näher mit
diesen Themen befassen, werden wir in der Lage sein, eine Matrix mit Beziehungen zwischen der heuristischen Bewertung von Nielsen und dem kulturellen Rahmen von Geert Hofstede aufzudecken. Abschließend erörtern wir das mögliche Potenzial kultureller Werte zur Beeinflussung von Benutzeroberflächen für E-Learning-Plattformen. In der Tat gibt es einige Funktionen in E-Learning-Plattformen, die aufgrund der Kultur weniger diskutiert werden, obwohl sie sehr praktisch in die Plattformen integriert werden können.
Social media has changed how customers, businesses, employees, and job seekers form their reputation perceptions of a company, that is, how they form their evaluative judgements about a company’s products, services and behaviors towards constituencies. In pre-social media times, companies had control over what they communicated to their stakeholders, for example, by using corporate websites to convey a predefined image. With social media, multiple opinions, experiences, and company perceptions reach the wider public via multiple channels such as Twitter, Facebook, and other social networking sites that enable user-generated content. Although companies usually try to nurture an online reputation by running their own Facebook and Twitter profiles, a large amount of online content related to a company is produced by social media users and thus is beyond companies’ control. This habilitation thesis is devoted to studying consumer and employee responses to employee behavior in social media. Across eight different articles, with multiple studies each, this thesis aims to draw a full picture of how employee behavior in social media affects customers, other employees, job seekers, and the employing company as a whole.
Artificial intelligence (AI) is of rising importance in these days. AI is increasingly used in various company fields. Nonetheless, no high-quality scientific sources could be found stating the use of AI in the field of leadership. This research gap is addressed with this elaboration by performing expert interviews with leaders. In total seventeen companies could be questioned. The results indicate that AI is not widely used in leadership yet since only one company uses it currently and just about 10% of the participants plan the implementation in the closer feature. While the following items ex- plain why companies want to use AI in leadership: Chances for automation, time and cost savings, many important disadvantages and issues prevent companies from actively using it now: No areas of application are known, no need justifies the use, human interactions as a key aspect of leadership is reduced and it is hard to collect all necessary data. Beyond that, it was aimed to identify changes in the field of leadership through the use of AI. This objective could not be addressed due to the limited number of participants using AI in leadership.
Keywords: Leadership, artificial intelligence, transformation, state-of-use
Interest in crowdfunding has been increasing in recent years, both from the economy and the scientific community. Besides artists and entrepreneurs, researchers are now also funding their projects through many small contributions from the crowd. However, the perceived use in Germany does not reflect the benefits of a crowdfunding campaign, especially in international comparison. This study investigates this issue by identifying the motives and barriers for crowdfunding in order to formulate recommendations for research institutions to encourage the use of crowdfunding.
By means of a literature review, first insights are gained which are then used to conduct qualitative interviews with eleven researchers who successfully completed a crowdfunding campaign. The results indicate that researchers in Germany use crowdfunding primarily to raise awareness for the subject and the scientific community in general. The initial assumption of the speed of crowdfunding as a motive was contradicted by the experts. The major barriers are the immense effort involved in a campaign and the lack of reputation for the concept of crowdfunding by German scientists. In addition, only subjects and projects with a high public relevance and funding volume of up to five digits are recommended for crowdfunding. Furthermore, the public exposure of the experts during the campaign was identified as an additional barrier.
These findings lead to three recommendations for research institutions to increase the use of crowdfunding: Firstly, universities should raise awareness for the subject of crowdfunding as an additional form of research funding and highlight the benefits of a crowdfunding campaign. Secondly, universities should cooperate with crowdfunding partners and utilize the networking capacities of a university. Lastly, universities should provide support to distribute the workload among interdisciplinary teams in order to enhance the effortreturn ratio of a crowdfunding campaign.
The chosen methodology and the scope of the thesis enable further research that might examine the perspective of the universities and the conditions in other countries. In addition, a largescale quantitative survey is required to validate the identified concepts statistically.
Despite widespread plans of big companies like Amazon and Google to develop unmanned delivery drones, scholarly research in this field is scarce, especially in the information systems field. From technical and legal perspectives, drone delivery in last-mile scenarios is in a quite mature state. However, estimates of user acceptance are varying between high skepticism and exaggerated optimism. This research follows a mixed method approach consisting both qualitative and quantitative research, to identify and test determinants of consumer delivery drone service adoption. The qualitative part rests on ten interviews among average consumers, who use delivery services on a regular basis. Insights gained from the qualitative part were used to develop an online survey and to assess the influence of associated risks on adoption intentions. The quantitative results show that especially financial and physical risks impede drone delivery service adoption. Delivery companies who are currently thinking about providing a delivery drone service may find these results useful when evaluating usage behaviors in the future market for delivery drones.
Railway safety is a topic which gains the public attention only if major railway accidents happen. This is because railway is considered as a safe mode of travel by the public. However, to ensure the safety of the railway system railway companies as well as universities conduct a broad spectrum of research. An overview of this research has not yet been provided in the scholarly literature. Therefore, this thesis follows two objectives. First an overview and ranking of railway safety research universities should be provided. Second, based on these universities, it should be identified which are the most relevant and influential research topics. The ranking is based on the research method “literature review” which forms the methodical basis for this thesis. To evaluate the universities based on a measurable and objective criterion, the number of citations of the researchers from each university is gathered. As a result, the University of Leuven for the civil engineering, Milan Politechnico for mechanical enginering and the University of Loughborough for electrical engineering are identified as the leading university in their field of railway safety research. The top universities for each discipline are distributed all over Europe, North America and Asia. However, a clear focus on the US and British universities is observed. For identification of the most relevant and influential topics the keywords from the publications which are considered in the ranking procedure are analyzed. Focus areas among these keywords are revealed by calculating the count of each keyword. High-speed trains as well as maintenance are recognized as the highly relevant topics in both civil and mechanical engineering. Furthermore, the topic of railway dynamics for mechanical engineering and noise and vibration for civil engineering are identified as the leading topics in the respective discipline. Achieving both research goals required exploratory approaches. Therefore, this thesis leaves open space for future research to deepen the individual topics which are approached in each section. A validation of the results through experts interviews as well as a deepening of the analysis through increasing the number of analyzed universities as well as applying statistical methods is recommended.
Blockchain in Healthcare
(2020)
The underlying characteristics of blockchain can facilitate data provenance, data integrity, data security, and data management. It has the potential to transform the healthcare sector. Since the introduction of Bitcoin in the fintech industry, the blcockhain technology has been gaining a lot of traction and its purpose is not just limited to finance. This thesis highlights the inner workings of blockchain technology and its application areas with possible existing solutions. Blockchain could lay the path for a new revolution in conventional healthcare systems. We presented how individual sectors within the healthcare industry could use blockchain and what solution persists. Also, we have presented our own concept to improve the existing paper-based prescription management system which is based on Hyperledger framework. The results of this work suggest that healthcare can benefit from blockchain technology bringing in the new ways patients can be treated.
Thesis is devoted to the topic of challenges and solutions for human resources management (HRM) in international organizations. The aim is to investigate methodological approaches to assessment of HRM challenges and solutions, and to apply them on practice, to develop ways of improvement of HRM of a particular enterprise. The practical research question investigated is “Is the Ongoing Professional Development – Strategic HRM (OPD-SHRM) model a better solution for HRM system of PrJSC “Philip Morris Ukraine”?”
To achieve the aim of this work and to answer the research question, we have studied theoretical approaches to explaining and assessing HRM in section 1, analyzed HRM system of an international enterprise in section 2, and then synthesized theory and practice to find intersection points in section 3.
Research findings indicate that the main challenge of HRM is to balance between individual and organizational interests. Implementation of OPD-SHRM is one of the solutions. Switching focus from satisfaction towards success will bring both tangible and intangible benefits for individuals and organization. In case of PrJSC “Philip Morris Ukraine”, the maximum forecasted increase is 330% in net profit, 350% in labor productivity, and 26% in Employee Development and Engagement Index.
Implementation of Agile Software Development Methodology in a Company – Why? Challenges? Benefits?
(2019)
The software development industry is enhancing day by day. The introduction of agile software development methodologies was a tremendous structural change in companies. Agile transformation provides unlimited opportunities and benefits to the existing and new developing companies. Along with benefits, agile conversion also brings many unseen challenges. New entrants have the advantage of being flexible and cope with the environmental, consumer, and cultural changes, but existing companies are bound to rigid structure.
The goal of this research is to have deep insight into agile software development methodology, agile manifesto, and principles behind the agile manifesto. The prerequisites company must know for agile software development implementation. The benefits a company can achieve by implementing agile software development. Significant challenges that a company can face during agile implementation in a company.
The research objectives of this study help to generate strong motivational research questions. These research questions cover the cultural aspects of company agility, values and principles of agile, benefits, and challenges of agile implementation. The project management triangle will show how benefits of cost, benefits of time, and benefits of quality can be achieved by implementing agile methodologies. Six significant areas have been explored, which shows different challenges a company can face during implementation agile software development methodology. In the end, after the in depth systematic literature review, conclusion is made following some open topics for future work and recommendations on the topic of implementation of agile software development methodology in a company.
The erosion of the closed innovation paradigm in conjunction with increasing competitive pressure has boosted the interest of both researchers and organizations in open innovation. Despite such rising interest, several companies remain reluctant to open their organizational boundaries to practice open innovation. Among the many reasons for such reservation are the pertinent complexity of transitioning toward open innovation and a lack of understanding of the procedures required for such endeavors. Hence, this thesis sets out to investigate how organizations can open their boundaries to successfully transition from closed to open innovation by analyzing the current literature on open innovation. In doing so, the transitional procedures are structured and classified into a model comprising three phases, namely unfreezing, moving, and institutionalizing of changes. Procedures of the unfreezing phase lay the foundation for a successful transition to open innovation, while procedures of the moving phase depict how the change occurs. Finally, procedures of the institutionalizing phase contribute to the sustainability of the transition by employing governance mechanisms and performance measures. Additionally, the individual procedures are characterized along with their corresponding barriers and critical success factors. As a result of this structured depiction of the transition process, a guideline is derived. This guideline includes the commonly employed actions of successful practitioners of open innovation, which may serve as a baseline for interested parties of the paradigm. With the derivation of the guideline and concise depiction of the individual transitional phases, this thesis consequently reduces the overall complexity and increases the comprehensibility of the transition and its implications for organizations.
Abstract
This bachelor thesis delivers a comprehensive overview of the topic Internet of Things (IoT). With the help of a first literature review, important characteristics, architectures, and properties have been identified. The main aim of this bachelor thesis is to determine whether the use of IoT in the transport of food, considering the compliance with the cold chain, can provide advantages for companies to reduce food waste. For this purpose, a second literature review has been carried out with food transport systems without the use, as well as with the use of IoT. Based on the literature review, it is possible at the end to determine a theoretical ‘ideal’ system for food transport in refrigerated trucks. The respective used technologies are also mentioned. The findings of several authors have shown that often significant improvements can be achieved in surveillance, transport in general, or traceability of food, and ultimately food waste can be reduced. However, benefits can also be gained using new non-IoT-based technologies. Thus, the main knowledge of this bachelor thesis is that a theoretical ‘ideal’ transport system contains a sensible combination of technologies with and without IoT. This system includes the use of a Wireless Sensor Network (WSN) for real-time food monitoring, as well as an alarm function when the temperature exceeds a maximum. Real-time monitoring with GPS coupled with a monitoring center to prevent traffic jams is another task. Smart and energy-efficient packaging, and finally the use of the new supercooling-technology, make the system significantly more efficient in reducing food waste. These highlights, that when choosing a transport system, which is as efficient and profitable as possible for food with refrigerated transport, companies need not just rely on the use of IoT. On this basis, it is advisable to combine the systems and technologies used so far with IoT in order to avoid as much food waste as possible.
Despite the inception of new technologies at a breakneck pace, many analytics projects fail mainly due to the use of incompatible development methodologies. As big data analytics projects are different from software development projects, the methodologies used in software development projects could not be applied in the same fashion to analytics projects. The traditional agile project management approaches to the projects do not consider the complexities involved in the analytics. In this thesis, the challenges involved in generalizing the application of agile methodologies will be evaluated, and some suitable agile frameworks which are more compatible with the analytics project will be explored and recommended. The standard practices and approaches which are currently applied in the industry for analytics projects will be discussed concerning enablers and success factors for agile adaption. In the end, after the comprehensive discussion and analysis of the problem and complexities, a framework will be recommended that copes best with the discussed challenges and complexities and is generally well suited for the most data-intensive analytics projects.
Willingness to pay and willingness to accept on a two-sided platform - The use case of DoBeeDo
(2019)
It is widely known that especially for technology-based start-ups, entrepreneurs need to set up the boundaries of the business and define the product/service to offer in order to minimize the risk of failure. The goal of this thesis is to not only emphasize the importance of the business model development and evaluation but also show an example customer validation process for an emerging start-up named DoBeeDo, which is a mobile app operating on a two-sided market. During the process of customer validation a survey has been conducted to evaluate the interest of the target groups as well as the fit of their expectations using the Willingness to Pay and Willingness to Accept measures. The paper includes an analysis and evaluation of the gathered results and assesses whether the execution of the Customer Development Model can be continued.
While the existing literature on cooperative R&D projects between firms and public research institutes (PRI) has made valuable contributions by examining various factors and their influence on different outcome measures, there has been no investigation of cooperative R&D project success between firms and PRI from a product competitive advantage perspective. However, insights into the development of a meaningful and superior product (i.e., product competitive advantage) are particularly important in the context of cooperative R&D projects between PRI and (mainly small and medium-sized) firms in the biotechnology industry in response to increasing competition to raise capital funds necessary for survival.
The objectives of this thesis are: (1) to elaborate the theoretical foundations which explain the achievement of a product competitive advantage in cooperative R&D projects between biotechnology firms and PRI, (2) to identify and empirically evaluate the determining factors for achieving a product competitive advantage in cooperative R&D projects between biotechnology firms and PRI, and (3) to show how cooperative R&D projects between biotechnology firms and PRI should be designed and executed to support the achievement of a product competitive advantage.
To accomplish these objectives, a model of determinants of product competitive advantage in cooperative R&D projects between biotechnology firms and PRI is developed by drawing from the theoretical foundations of resource-based theory and information-processing theory. The model is evaluated using data from 517 questionnaires on cooperative R&D projects between at least one biotechnology firm and one PRI. The data are analyzed using variance-based structural equation modeling (i.e., PLS-SEM) in order to conduct hypotheses testing. The evaluation of the empirical data includes an additional mediation analysis and the comparison of effects in subsamples.
The results demonstrate the importance of available resources and skills, as well as the proficient execution of marketing-related and technical activities for the achievement of a product competitive advantage in cooperative R&D projects between biotechnology firms and PRI. By identifying project-related and process-related factors affecting product competitive advantage and empirically testing their relationships, the research findings should be valuable for both researchers and practitioners. After discussing contributions and implications for research and practice, the present thesis concludes with limitations and avenues for future research.