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Auswirkungen verschiedener Werbeformen im Internet auf Einstellung, Erinnerung und Kaufabsicht
(2009)
The present bachelor- thesis studies the influence of three online advertisements (banner, streaming ad and interstitial) on attitude, recall and purchase intention with an experiment. It has an introduction to online advertising and the examined advertisements as well as a review of the three theoretical main focuses of analyzes. The experiment was organized within an online questionnaire. 358 test persons participated. The collected data was verified on differences by correlation matrix and analysis of variance.
This diploma thesis describes the concept and implementation of a software router for policy-based Internet regulation. It is based on the ontology InFO described by Kasten and Scherp. InFO is destined for a system-independent description of regulation mechanisms. Additionally, InFO enables a transparent regulation by linking background information to the regulation mechanisms. The InFO extension RFCO extends the ontology with router-specific entities. A software router is developed to implement RFCO at the IP level. The regulation is designed to be transparent by letting the router inform affected users about the regulation measures. The router implementation is exemplarily tested in a virtual network environment.