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Willingness to pay and willingness to accept on a two-sided platform - The use case of DoBeeDo
(2019)
It is widely known that especially for technology-based start-ups, entrepreneurs need to set up the boundaries of the business and define the product/service to offer in order to minimize the risk of failure. The goal of this thesis is to not only emphasize the importance of the business model development and evaluation but also show an example customer validation process for an emerging start-up named DoBeeDo, which is a mobile app operating on a two-sided market. During the process of customer validation a survey has been conducted to evaluate the interest of the target groups as well as the fit of their expectations using the Willingness to Pay and Willingness to Accept measures. The paper includes an analysis and evaluation of the gathered results and assesses whether the execution of the Customer Development Model can be continued.
Current political issues are often reflected in social media discussions, gathering politicians and voters on common platforms. As these can affect the public perception of politics, the inner dynamics and backgrounds of such debates are of great scientific interest. This thesis takes user generated messages from an up-to-date dataset of considerable relevance as Time Series, and applies a topic-based analysis of inspiration and agenda setting to it. The Institute for Web Science and Technologies of the University Koblenz-Landau has collected Twitter data generated beforehand by candidates of the European Parliament Election 2019. This work processes and analyzes the dataset for various properties, while focusing on the influence of politicians and media on online debates. An algorithm to cluster tweets into topical threads is introduced. Subsequently, Sequential Association Rules are mined, yielding wide array of potential influence relations between both actors and topics. The elaborated methodology can be configured with different parameters and is extensible in functionality and scope of application.
Tracking is an integral part of many modern applications, especially in areas like autonomous systems and Augmented Reality. For performing tracking there are a wide array of approaches. One that has become a subject of research just recently is the utilization of Neural Networks. In the scope of this master thesis an application will be developed which uses such a Neural Network for the tracking process. This also requires the creation of training data as well as the creation and training of a Neural Network. Subsequently the usage of Neural Networks for tracking will be analyzed and evaluated. This includes several aspects. The quality of the tracking for different degrees of freedom will be checked as well as the the impact of the Neural Network on the applications performance. Additionally the amount of required training data is investigated, the influence of the network architecture and the importance of providing depth data as part of the networks input. This should provide an insight into how relevant this approach could be for its adoption in future products.
Data visualization is an effective way to explore data. It helps people to get a valuable insight of the data by placing it in a visual context. However, choosing a good chart without prior knowledge in the area is not a trivial job. Users have to manually explore all possible visualizations and decide upon ones that reflect relevant and desired trend in the data, are insightful and easy to decode, have a clear focus and appealing appearance. To address these challenges we developed a Tool for Automatic Generation of Good viSualizations using Scoring (TAG²S²). The approach tackles the problem of identifying an appropriate metric for judging visualizations as good or bad. It consists of two modules: visualization detection: given a data-set it creates a list of combination of data attributes for scoring and visualization ranking: scores each chart and decides which ones are good or bad. For the later, an utility metric of ten criteria was developed and each visualization detected in the first module is evaluated on these criteria. Only those visualizations that received enough scores are then presented to the user. Additionally to these data parameters, the tool considers user perception regarding the choice of visual encoding when selecting a visualization. To evaluate the utility of the metric and the importance of each criteria, test cases were developed, executed and the results presented.
The status of Business Process Management (BPM) recommender systems is not quite clear as research states. The use of recommenders familiarized itself with the world during the rise of technological evolution in the past decade.Ever since then, several BPM recommender systems came about. However, not a lot of research is conducted in this field. It is not well known to what broad are the technologies used and how are they used. Moreover, this master’s thesis aims at surveying the BPM recommender systems existing. Building on this, the recommendations come in different shapes. They can be positionbased where an element is to be placed at an element’s front, back or to autocomplete a missing link. On the other hand, Recommendations can be textual, to fill the labels of the elements. Furthermore, the literature review for BPM recommender systems took place under the guides of a literature review framework. The framework suggests 5stages of consecutive stages for this sake. The first stage is defining a scope for the research. Secondly, conceptualizing the topic by choosing key terms for literature research. After that in the third stage, comes the research stage.As for the fourth stage, it suggests choosing analysis features over which the literature is to be synthesized and compared. Finally, it recommends defining the research agenda to describe the reason for the literature review. By invoking the mentioned methodology, this master’s thesis surveyed 18 BPM recommender systems. It was found as a result of the survey that there
are not many different technologies for implementing the recommenders. It was also found that the majority of the recommenders suggest nodes that are yet to come in the model, which is called forward recommending. Also, one of the results of the survey indicated the scarce use of textual recommendations to BPM labels. Finally, 18 recommenders are considered less than excepted for a developing field therefore as a result, the survey found a shortage in the number of BPM recommender systems. The results indicate several shortages in several aspects in the field of BPM recommender systems. On this basis, this master’s thesis recommends the future work on it the results.
To construct a business process model manually is a highly complex and error-prone task which takes a lot of time and deep insights into the organizational structure, its operations and business rules. To improve the output of business analysts dealing with this process, different techniques have been introduced by researchers to support them during construction with helpful recommendations. These supporting recommendation systems vary in their way of what to recommend in the first place as well as their calculations taking place under the hood to recommend the most fitting element to the user. After a broad introduction into the field of business process modeling and its basic recommendation structures, this work will take a closer look at diverse proposals and descriptions published in current literature regarding implementation strategies to effectively and efficiently assist modelers during their business process model creation. A critical analysis of presentations in the selected literature will point out strengths and weaknesses of their approaches, studies and descriptions of those. As a result, the final concept matrix in this work will give a precise and helpful overview about the key features and recommendation methods used and implemented in previous research studies to pinpoint an entry into future works without the downsides already spotted by fellow researchers.
With the appearance of modern virtual reality (VR) headsets on the consumer market, there has been the biggest boom in the history of VR technology. Naturally, this was accompanied by an increasing focus on the problems of current VR hardware. Especially the control in VR has always been a complex topic.
One possible solution is the Leap Motion, a hand tracking device that was initially developed for desktop use, but with the last major software update it can be attached to standard VR headsets. This device allows very precise tracking of the user’s hands and fingers and their replication in the virtual world.
The aim of this work is to design virtual user interfaces that can be operated with the Leap Motion to provide a natural method of interaction between the user and the VR environment. After that, subject tests are performed to evaluate their performance and compare them to traditional VR controllers.
The goal of this master thesis was to develop a CRM system for the Assist team of CompuGroup Medical that is aiding in integrating open innovation into the development of the Minerva 2.0 software. To achieve this, CRM methodology has been combined with Social Networking Systems, following the research of Lin and Chen (2010, pp. 11 – 30). To achieve the predefined goals literature has been analyzed on how to successfully im- plement a CRM system as well as an online community. Subsequently the results have been applied to the development of the Minerva Community according to the guidelines of Design Science suggested by Hevner et al. (2004, pp. 75 – 104). The finished product is designed based on customer and management requirements and evaluated from a customer and company perspective.
Business Process Querying (BPQ) is a discipline in the field of Business Process Man- agement which helps experts to understand existing process models and accelerates the development of new ones. Its queries can fetch and merge these models, answer questions regarding the underlying process, and conduct compliance checking in return. Many languages have been deployed in this discipline but two language types are dominant: Logic-based languages use temporal logic to verify models as finite state machines whereas graph-based languages use pattern matching to retrieve subgraphs of model graphs directly. This thesis aims to map the features of both language types to features of the other to identify strengths and weaknesses. Exemplarily, the features of Computational Tree Logic (CTL) and The Diagramed Modeling Language (DMQL) are mapped to one another. CTL explores the valid state space and thus is better for behavioral querying. Lacking certain structural features and counting mechanisms it is not appropriate to query structural properties. In contrast, DMQL issues structural queries and its patterns can reconstruct any CTL formula. However, they do not always achieve exactly the same semantic: Patterns treat conditional flow as sequential flow by ignoring its conditions. As a result, retrieved mappings are invalid process execution sequences, i.e. false positives, in certain scenarios. DMQL can be used for behavioral querying if these are absent or acceptable. In conclusion, both language types have strengths and are specialized for different BPQ use cases but in certain scenarios graph-based languages can be applied to both. Integrating the evaluation of conditions would remove the need for logic-based languages in BPQ completely.
The Internet of Things (IoT) is a fast-growing, technological concept, which aims to integrate various physical and virtual objects into a global network to enable interaction and communication between those objects (Atzori, Iera and Morabito, 2010). The application possibilities are manifold and may transform society and economy similarly to the usage of the internet (Chase, 2013). Furthermore, the Internet of Things occupies a central role for the realisation of visionary future concepts, for example, Smart City or Smart Healthcare. In addition, the utilisation of this technology promises opportunities for the enhancement of various sustainability aspects, and thus for the transformation to a smarter, more efficient and more conscious dealing with natural resources (Maksimovic, 2017). The action principle of sustainability increasingly gains attention in the societal and academical discourse. This is reasoned by the partly harmful consumption and production patterns of the last century (Mcwilliams et al., 2016). Relating to sustainability, the advancing application of IoT technology also poses risks. Following the precautionary principle, these risks should be considered early (Harremoës et al., 2001). Risks of IoT for sustainability include the massive amounts of energy and raw materials which are required for the manufacturing and operation of IoT objects and furthermore, the disposal of those objects (Birkel et al., 2019). The exact relations in the context of IoT and sustainability are insufficiently explored to this point and do not constitute a central element within the discussion of this technology (Behrendt, 2019). Therefore, this thesis aims to develop a comprehensive overview of the relations between IoT and sustainability.
To achieve this aim, this thesis utilises the methodology of Grounded Theory in combination with a comprehensive literature review. The analysed literature primarily consists of research contributions in the field of Information Technology (IT). Based on this literature, aspects, solution approaches, effects and challenges in the context of IoT and sustainability were elaborated. The analysis revealed two central perspectives in this context. IoT for Sustainability (IoT4Sus) describes the utilisation and usage of IoT-generated information to enhance sustainability aspects. In contrast, Sustainability for IoT (Sus4IoT) fo-cuses on sustainability aspects of the applied technology and highlights methods to reduce negative impacts, which are associated with the manufacturing and operation of IoT. Elaborated aspects and relations were illustrated in the comprehensive CCIS Framework. This framework represents a tool for the capturing of relevant aspects and relations in this context and thus supports the awareness of the link between IoT and sustainability. Furthermore, the framework suggests an action principle to optimise the performance of IoT systems regarding sustainability.
The central contribution of this thesis is represented by the providence of the CCIS Framework and the contained information regarding the aspects and relations of IoT and sustainability.