77.62 Soziale Wahrnehmung, Attribution
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Keywords
- Geschlecht (1)
- Sexuelle Orientierung (1)
- Soziale Wahrnehmung (1)
- Sozialpsychologie (1)
- Sprechweise (1)
- Stereotyp (1)
- Stereotype Content Model (1)
- Stimme (1)
- Structural Validity (1)
- Strukturelle Validität (1)
The Stereotype Content Modell (SCM; Fiske et al., 2002) proposes two fundamental dimensions of social evaluation: Warmth, or the intentions of the target, and Competence, or the ability to enact these intentions. The practical applications of the SCM are very broad and have led to an assumption of universality of warmth and competence as fundamental dimensions of social evaluation.
This thesis has identified five mainly methodological shortcomings of the current SCM research and literature: (I) An insufficient initial scale development; (II) the usage of varying warmth and competence scales without sufficient scale property assessment in later research; (III) the dominant application of first-generation analytical approaches; (IV) the insufficient definition and empirical proof for the SCM’s assumption of universality; and (V) the limited application of the SCM for some social targets. These shortcomings were addressed in four article manuscripts strictly following open science recommendations.
Manuscript # 1 re-analysed published research using English SCM measures to investigate the measurement properties of the used warmth and competence scales. It reported the scales’ reliability, dimensionality and comparability across targets as well as the indicator-based parameter performance in a (multiple group) confirmatory factor analysis framework. The findings indicate that about two thirds of all re-analysed scales do not show the theoretically expected warmth and competence dimensionality. Moreover, only about eleven per cent allowed meaningful mean value comparisons between targets. Manuscript # 2 presents a replication of Manuscript # 1 in the national and language of German(y) generating virtually identical results as Manuscript # 1 did. Manuscript # 3 investigated the stereotype content of refugee subgroups in Germany. We showed that refugees was generally perceived unfavourably in terms of warmth and competence, but that the stereotype content varied based on the refugees’ geographic origin, religious affiliation, and flight motive. These results were generated using a reliability-corrected approach to compare mean values named alignment optimisation procedure. Manuscript # 4 developed and tested a high-performing SCM scale assessing occupational stereotypes a number of exploratory and confirmatory factor analyses.
Homonegative discrimination such as the denial of leadership qualities and higher salaries concern not only lesbians and gay men but also individuals who were perceived as lesbian or gay (Fasoli et al., 2017). Hence, it is assumed that especially straight people become victims of homonegative discrimination (Plöderl, 2014). The perception of sexual orientation is indeed stereotype-driven (e.g., Cox et al., 2015) but there is a lack of knowledge on how accurate stereotypes are – particularly those referring to speech. Despite a variety of sociophonetic and social psychological research related to sexual orientation and gender, an encompassing understanding is missing on how sexual orientation is expressed and perceived.
The present thesis aims to fill these gaps. The two major aims of the present work are a) the examination of the accuracy of speech stereotypes in the context of sexual orientation and b) the development of a model on how sexual orientation is interpersonally construed. Overall, the present thesis comprises five manuscripts with the following aspects in common: They integratively deal with social psychological and sociophonetic perspectives, share a social identity approach, and primarily center speech instead of facial appearance. Moreover, mostly German and German native speaking participants, respectively, have been investigated.
Manuscript 1 establishes the Traditional Masculinity/Femininity-Scale as a reliable and valid instrument for assessing gender-role self-concept. The invention was necessary because existing scales insufficiently represented the self-ascribed masculinity/femininity yet (e.g., Abele, 2003; Evers & Sieverding, 2014). Manuscripts 2, 3, and 4 address the (in)accuracy of speech stereotypes regarding stereotypic content and suggested within-group homogeneity. This is carried out by the application of different methodological approaches. On the one hand, relevant acoustic parameters of lesbian/gay and straight women and men were averaged for each group. On the other hand, voice morphing was applied in order to create prototypical and naturally sounding voice averages (Kawahara et al., 2008). Lesbians and straight women differed in none, gay and straight men in one of the analyzed acoustic parameters only. In contrast, a fine-grained psychological analysis yielded various evidence for acoustic within-group heterogeneity. In particular, the exclusivity of sexual orientation and gender-role self-concept have been acoustically indexicalized which suggests that speech stereotypes are inaccurate. However, voice averages do carry perceivable sexual orientation information. Hence, speech stereotypes can be considered as exaggerations of tiny kernels of truth. In Manuscript 5, previous literature on the interpersonal construction of sexual orientation is integrated in a model: The Expression and Perception of Sexual Orientation Model (EPSOM). This model postulates an indirect route and describes how sexual orientation information is transmitted from producer to perceiver by proposing three mediating components. Thereby, the model is able to offer an explanation why sexual orientation can be perceived with above-chance but far-away-from-perfect accuracy.
Overall, the present thesis provides meaningful impulses for enhancements of research on social markers of sexual orientation and gender. This thesis offers a model on how sexual orientation is expressed and perceived, shows the benefits of combining sociophonetic and social psychological approaches, and points out the value of applying novel methods and technologies. Beyond that, the present thesis offers useful implications for practice. Speech stereotypes in the context of sexual orientation can be rejected as inaccurate – for example, native German straight men do not nasalize more or less than gay men. Thereby, the present thesis contributes to an erosion of stereotypes and a potential reduction of homonegative discrimination.